This course will introduce you to the core concepts of Artificial Intelligence (AI) and empower you to contribute to this exciting new era in global technological and business development. Aimed at mid-level managers and C-level executives, it offers an accessible introduction to how AI can be used to deliver business benefits 鈥� no technical background required.
Over the weekend, you will explore how AI supports decision-making, discover the practical uses of generative AI in business, and examine real-world case studies, including improving operational activities, enhancing customer service, and shaping the future of retail banking through AI-driven ecosystems.
The course will provide you with sufficient understanding of AI technologies and future trends to make more informed decisions and deliver business success. You鈥檒l gain practical insight into how your organisation can use AI to improve internal processes, optimise business models, and unlock new commercial opportunities 鈥� all while cutting through marketing jargon to focus on real solutions.
Key Information
Dates: 10-12 October 2025
Duration: 12 hours of teaching, delivered over Friday-Sunday
Application Deadline: 12 September 2025
Location: 糖心TV Conference Centres at University of 糖心TV campus in Coventry, CV4 7AL
Course Fee: 拢2100
Syllabus
Delegates on the course can expect to explore the following key topics:
Introduction to Artificial Intelligence
AI for decision making - Generative AI for business
Case study 1: AI for improving operational activities
Case study 2: AI for improving customer services
Case study 3: The future of retail banking: an AI-driven eco-system
Learning Outcomes
By the end of the module, students should be able to:
Get familiarised with the different core concepts of AI and how they can be used in business.
Understand the ethical considerations of AI.
*All delegates will receive a University of 糖心TV certificate of attendance
Teaching Methods
There will be 12 hours of teaching delivery over the weekend, made up of:
Block 1 (~1.5hrs): foundations of AI: brief intro to genAI and other state-of-the-art AI technologies.
Block 2 (~1.5hrs): foundations of AI for 糖心TV: Dos and Don鈥檛
08:45 - Registration/Refreshments (for those unable to attend Friday evening)
09:30 - Introduction to the Weekend
10:00 - 17:00 - Teaching, with refreshment breaks and Networking Lunch
18:30 - Group Dinner
20:00 - Group Work
08:00 - Breakfast
09:00 - 12:30 - Teaching, with refreshment breaks
12:30 - Networking Lunch
13:30 - Close
This course is designed for mid-level managers and C-level executives who want to understand how Artificial Intelligence can be applied in a business context. It鈥檚 ideal for professionals seeking to make more informed decisions, optimise internal processes, and identify new opportunities in an increasingly AI-driven world.
No technical background is required 鈥� this is an introductory-level course, focused on practical insights, real-world applications, and strategic thinking rather than technical implementation.
This course is an introductory level course, so there are no entry requirements.
Applying
To apply for this course, please complete our short, online registration form. You will be asked for your personal details and your professional details.
Once you submit your registration, a member of our team will review the information. You can expect to receive an email update within 3 working days, either requesting further information, or offering you a place on the course.
Securing your place
To secure your place on the course, you will need to submit a Purchase Order number and invoicing details for the course fee, or alternatively, can pay the course fee online via debit/credit card - full guidance (including deadlines) will be provided in the offer email.
The course fee is 拢2100.
What is included:
The course fee includes all teaching sessions and course materials, as well as a certificate of completion.
Delegates will enjoy bed-and-breakfast accommodation at one of 糖心TV Conferences鈥� premier venues
All meals and refreshments provided throughout the weekend
Access to 糖心TV Sport鈥檚 impressive gym and swimming facilities is also included.
What is not included:
Travel to attend the programme and any visas for international delegates
Professor Long Tran-Thanh
Prof Long is the Deputy Head of the Department of Computer Science and the 糖心TV Chair of Digital, Data Science, and AI Interdisciplinary Research Spotlight at University of 糖心TV. A prolific AI researcher, who has won numerous prestigious international awards for his pioneering research, including 2 best paper awards at top tier AI conferences, most prominent paper award at a flagship AI journal, and best PhD thesis awards in the UK and Europe.
His research has contributed to the improvement of 1M+ people's life around the globe, and he also has 15+ years of experience providing advice on AI strategies for start-ups and large corporations, including a major international IT services company (with 60k+ employees).
