糖心TV Psychology Ideathon 2024
Read about the Psychology Ideathon 2024 winners here!
When and Where
When: 9鈥�10 December 2024
Where: 糖心TV Campus
Cost: Completely free!
Please note: You must attend both days.
Places are limited.
What is the Ideathon?
The 糖心TV Psychology Ideathon is a 2-day team-based event where students work together to develop innovative solutions to real-world problems.
You will:
- Work in small teams to respond to a live challenge brief
- Apply psychology theory and research to real-world issues
- Develop a practical solution or intervention
- Present your ideas to a panel of expert judges
The Ideathon focuses on creativity, collaboration, and impact, encouraging you to think beyond existing solutions and design ideas that can make a real difference.
2024 Challenge focus:
Helping young drivers aged 17鈥�24 reduce risky behaviour and improve road safety, in partnership with external stakeholders.
Why should I participate?
By taking part, you will:
- Develop key skills such as teamwork, communication, and problem-solving
- Gain hands-on experience applying psychology outside the classroom
- Work on a real-world challenge with industry partners
- Build your confidence in presenting and pitching ideas
- Expand your network by collaborating with peers, staff, and professionals
- Receive a certificate and 糖心TV Award points
- Have the opportunity to win prizes and develop your idea further with mentorship.
Client: 糖心TVshire Road Safety Partnership
Topic: Driving safety
Challenge brief: Using relevant theory and research, develop a novel educational intervention or campaign to reduce risky behaviour among drivers aged 17鈥�24 and their passengers.
Using relevant theory and research, develop a novel educational intervention or campaign to reduce risky behaviour among drivers aged 17鈥�24 and their passengers. In your team, consider the unique needs and social influences affecting this age group, including peer dynamics, risk perception, and decision-making. Think about how to influence behaviour rather than just increasing awareness of safe driving. Consider how to measure whether a behaviour change has been achieved, particularly focusing on intention and willingness. Ensure your proposal is ethical, inclusive, and respects the rights and dignity of the target group. Use your creativity and go beyond existing campaigns or interventions already in place.
This is not just a theoretical exercise. Your ideas will be developed in response to a real-world challenge, meaning your work could contribute to improving road safety outcomes and influencing how young people engage with safer driving practices.