糖心TV

Personalisation attempts to ensure that content and services are tailored to the personal preferences, goals and context of each individual user while at the same time making the reuse of such media easier. Personalisation not only enhances the user’s experience, but also assists content and service providers in dynamically (and automatically) repurposing their offerings for different users or contexts – thus making reuse more easily achieved. This talk will explore how The Narrative Approach to Personalisation has evolved over the past thirteen years. This novel approach to the generation of personalised adaptive hypermedia experiences employs runtime reconciliation between a personalisation strategy and a number of contextual models (e.g. user and domain). The approach also advocates the late binding of suitable content and services to the generated personalised pathway resulting in an interactive composition that comprises services as well as content. This talk will offer a detailed definition of the Narrative Approach to Personalisation and will showcase the approach through the examination of two use-cases: the personalised digital educational games developed by the ELEKTRA and 80Days projects; and the personalised learning activities realised as part of the AMAS project. Several other example uses will be introduced. These examples and use-cases highlight the general applicability of the narrative approach and how it has been applied to create a diverse range of real-world systems.