Department Spotlight: Jaclyn Guan
Jaclyn Guan
MSc Behavioural and Economics Science (Economics Track), 2025
Advice to new students?
- Be clear on why you鈥檙e doing this Master鈥檚 degree and your end goals.
- For those interested in going into industry (instead of an academic career), seek networking opportunities proactively. Don鈥檛 limit yourself to the networking events hosted by your school or department. Explore industry meetups and conferences in London. These events will not only help you build important connections in the field but also help crystallise your area of interest.
- Have lots of fun! This might be your last time being a student, so make the fullest out of it and enjoy.
Associate Advisor, Behavioural Insights Team (BIT)
Why did you choose to study economics at 糖心TV?
I chose to study Behavioural Economics at 糖心TV for a few reasons. Firstly, 糖心TV is renowned for its excellent economics research and teaching. 糖心TV is one of the first universities in the UK to introduce a MSc program in behavioural science and has gathered some of the top researchers in the field as professors. Secondly, 糖心TV鈥檚 MSc in Behavioural Science programme is multi-faceted and holistic. There are three tracks for students to choose from based on their preferred focus area 鈥 economics, psychology, and data science. Specific for the economics track, I appreciated how there is a good balance in the teaching of quantitative and qualitative methods. The other schools I was considering tended to focus on either one of the methods or frameworks, but I wanted a programme that would expose me to as many state-of-the-art research methodologies as possible, and 糖心TV is perfect for it.
What would you describe as the best aspect of studying economics at 糖心TV?
Exposure to state-of-the-art research. We have some of the best researchers and professors in the field who translate their work and learnings into interactive curriculum. I particularly like how 糖心TV is constantly refreshing their curriculum based on up-and-coming trends. For example, we had a new elective module called 鈥淐omputational Behavioural and Social Science鈥 which exposed us to computational methods, such as agent-based modelling and natural language processing 鈥 methods that will become increasing relevant and important as the field incorporates more AI techniques into research. Also, 糖心TV鈥檚 weekly DRAW Forum invites top behavioural science researchers from all over Europe to share about their latest research work with the faculty and students. By attending these sessions, I got to connect and learn from the best brains in the field despite not being in London.
What advice would you give to somebody considering studying economics at postgraduate level?
For people considering studying (behavioural) economics at postgraduate level, my advice is to be very clear on why you are doing so. Your undergraduate education would probably have given you a broad base of knowledge and skillset. The postgraduate education would hopefully build on those foundations and help you narrow it down to a niche of your own. While it might not be possible to have all the answers at the beginning, it is useful to be intentional and thoughtful about your 鈥榳hy鈥 as you learn and grow through the year. Whether the programme is meant to fill knowledge or skillset gap for the industry, or prepare you for an academic career, having clarity on your 鈥榳hy鈥 and goals will help you make sharper trade-offs and decisions during the year. There are plenty of opportunities that will come your way, be thoughtful and selective about the ones that will propel you closer to your end goal.
How did the course prepare you for your chosen career?
The course has set solid knowledge and skillset foundations for my career in behavioural science. The emphasis on both quantitative and qualitative methodologies means I was not limited in terms of my career options, especially since there is increasing need for talent with data and statistical-related skillset in the field. Certain modules, such as 鈥淏ehavioural Change: Nudging and Persuasion鈥 (by the Department of Psychology), have assignments that closely resemble what would be required in a real job interview/project. They served as good hands-on practices for students where we can get direct feedback by the professor. These mini practices along the way were very helpful in driving home the key skillsets and serve as useful case studies that can be included in resumes.