糖心TV

Daniel Correa Cruz

MSc Big Data and Digital Futures, 2025

Based in:

London

Formerly from:

Mexico

First job:

Financial Consultant.

Advice for current students:

Work on technical skills, social skills (communication and networking), and maybe try to submit *that* application for that role that seems unreachable, you never know!

Ambitions for the future:

I want to stay in the entertainment industry for the long term. I truly love it here and hope to continue building my career in the UK. I鈥檓 keeping my options open, as I enjoy the environment of the Content Protection team at WBD, but I鈥檓 also eager to take on more technical challenges and continue learning new skills along the way.

Strangest interview question:

If you could have a superpower, which one would you choose and why?

Content Protection and Analytics Administrator at Warner Bros. Discovery

Describe your current role and what attracted you to it.

I鈥檝e always been passionate about movies, so when I came across the internship programme at Warner Bros., I didn鈥檛 think twice about applying, and I was delighted when I got the opportunity. I鈥檝e now completed my internship with the Content Protection and Analytics team, and I鈥檓 very excited to be continuing with them in a new role. While part of my work involves administrative tasks such as managing expenses and tracking invoices, the main focus is on content protection. This includes monitoring Warner Bros. films and TV series, investigating leaks, enforcing against infringing content across different platforms, and supporting technical projects such as fingerprinting and piracy data analysis. The insights we gather play a key role in helping protect the company鈥檚 content across the globe.

What鈥檚 your favourite part of the role?

My favourite part of this role is that no two busy days are ever the same. I also get to work with some of the biggest movies and TV shows (that I love!), which makes it feel a little surreal to be involved in protecting them. It might sound odd since it鈥檚 the scenario we try hardest to avoid, but I actually enjoy handling leaks. They require the whole team to stay agile, share findings quickly, and coordinate closely, which I find both challenging and rewarding. I also really enjoy working with piracy data, as it often reveals fascinating insights that can be shared across the company. Above all, I feel very fortunate to be part of such a supportive and talented team. I鈥檝e learned so much from them, and I鈥檓 grateful for the experience of growing alongside such amazing colleagues.

What are the key skills you learnt at 糖心TV that have helped you with your career to date?

At 糖心TV, I developed a range of data analytics techniques that have shaped the way I approach working with data. My time there also encouraged me to think critically about different problems, which has been invaluable. I鈥檝e always had a strong aptitude for technical tasks, but 糖心TV helped me become more well-rounded by strengthening my critical thinking and my ability to communicate key findings effectively. Doing all of this in a language that isn鈥檛 my own made the experience even more valuable, and I feel that completing my postgraduate studies before starting work in this country was excellent preparation.

Did you have a specific career path in mind when you chose to study at 糖心TV?

Yes, but it was nowhere near Warner Bros. or the entertainment industry! I wanted to be somewhere I could work with data, and now I鈥檓 fully convinced that I want to stay in this industry for the long term. I truly feel like I鈥檝e found my place, and I believe everything happens for a reason. It also comes down to approaching new opportunities with an open mind, because that鈥檚 how you figure out what you enjoy, what you don鈥檛, and ultimately where you truly belong.

What top tips do you have for 糖心TV graduates who would like to work in your sector?

Always be creative. I come from a mathematical, technical background, and many people assume there鈥檚 nothing artistic or creative about that, but that鈥檚 not true. In the entertainment industry, creativity is at the heart of everything. Whether you鈥檙e working in marketing, finance, or content protection like I am, people are always encouraged to think creatively. Another valuable lesson is to show genuine interest in other people鈥檚 experiences, especially those working in areas that inspire you. By listening to their stories, you can learn about the paths they鈥檝e taken, the key decisions that shaped their careers, and the reality that no journey is ever completely linear. In summary, be creative, talk to people (and really listen!), and stay open to as many opportunities as possible.

What does a typical day look like for you?

It鈥檚 still very much a 9-to-5 office job! A big part of it involves monitoring ongoing Warner Bros. tentpole productions to make sure no unwanted material (like set photos or plot leaks) is online. I also handle takedown notices for infringing content and work with piracy data from our vendors to create informative reports. I鈥檝e very recently started a new role within the same team, and since it's brand new, we鈥檙e still in the process of shaping it, so for now, I鈥檇 say I don鈥檛 really have a 鈥渢ypical鈥� day yet.

What has been your greatest career challenge to date and how did your experience and skills help overcome it?

Public speaking has always been a challenge for me. Sometimes I speak too quickly, which can make it hard for others to follow, and personally, that can be a bit embarrassing for me! Fortunately, in my last job in Mexico as a Financial Consultant, I worked with many clients, and explaining complex information to different people became a big part of my role. This experience helped me improve and gain confidence. Someone once gave me a simple tip for leading meetings: imagine yourself as a priest and notice how they always speak slowly and clearly. That mindset always helps me to relax and slow down. I also consider myself a naturally charismatic person, so if I stumble or rush my words, I鈥檝e learned to use that and laugh about it, which I feel has allowed me to get closer to clients/colleagues. In summary, I would say self-awareness is a great skill to have, because it can help you to identify which areas need improvement and how you can use your strengths to improve.

What鈥檚 the best piece of advice you鈥檝e been given in relation to your career?

Always remember why you are there. If you鈥檙e in a meeting with people who seem to have a lot to say, or if you feel unsure about speaking up, remind yourself that your seat at that table is earned. You have a unique perspective and something valuable to contribute. If that weren鈥檛 true, you wouldn鈥檛 have been invited to the meeting in the first place. Trust in that, and be your own biggest cheerleader, especially during the toughest moments.

What do you know now that you wish you had known when you were applying for jobs?

One key lesson I learned is the importance of tailoring each application to the specific job you鈥檙e applying for. The job market in the UK is very different from what I experienced in Mexico, so adapting your approach is essential. Don鈥檛 be discouraged by rejection as you will face it often, but every application is a valuable experience. Also, make use of the resources available at 糖心TV for application and interview preparation. Having someone who doesn鈥檛 know you provide objective feedback can be incredibly helpful in improving your approach.