Cultural organisations make a powerful contribution to civic life by strengthening communities, driving economies and addressing global challenges. Designed by the Centre for Cultural and Media Policy Studies, this MA explores how strategic leadership and effective management help cultural leaders and organisations deliver social, 鈥痚nvironmental and economic impact.鈥痀ou'll develop the knowledge, professional skills and creative expertise to lead organisations, projects and initiatives across the cultural and creative sectors - covering both domestic and international contexts.
Modules
Explore the theory and practice of cultural management and creative leadership.鈥疐ocus on creating dynamic and resilient organisations that contribute to human,鈥痵ocial鈥痑nd economic development鈥痑gendas.鈥�
Foundational knowledge: study鈥痗ore modules of鈥疌reative and Creative Industries: Key Concepts and Applied Perspectives;鈥疌ultural Organisations, Creativity and Leadership;鈥疨roject Management for鈥疌ultural Enterprise;鈥痑nd Research Design鈥�
Creative thinking:鈥痚xplore how鈥痗utting-edge creative鈥痑pproaches across a range of鈥痗ultural organisations鈥痟ave engaged audiences and鈥痙elivered impact for鈥痩ocal鈥痗ommunities,鈥痗ultural鈥痙istricts鈥痑nd鈥痷rban鈥痗entres
Flexible learning: tailor your studies through鈥痮ne鈥痮ptional module鈥痠n鈥痑n鈥痑rea such as鈥痑udience development, markets and marketing,鈥痮r鈥痵ustainable practices
Independent study: undertake a鈥�12,000-word dissertation鈥痯roject on a specialist topic鈥痺ith expert academic鈥痵upervision鈥�
Note that information found by following the links to the module catalogue is subject to change for future years of study, as we evolve our courses in response to the latest developments in academia and industry.
Optional modules can vary from year to year. Example optional modules may include:
All students will take one optional module.
Teaching and learning
Learn to shape鈥痶he future of the cultural sector鈥痮n a鈥痯rogramme that responds to real-time developments at domestic and global levels.鈥�
Aligned with United Nations Sustainable Development Goals: including good health and wellbeing; quality education; decent work and economic growth; sustainable cities and communities; climate action; peace, justice and strong institutions; and partnerships for the goals
Problem solving: learn鈥痗reative鈥痑pproaches that can be used to successfully manage and lead cultural organisations, addressing social and development鈥痗hallenges鈥��
Project management: gain鈥痯ractical skills to plan,鈥痩ead and manage鈥痗ultural initiatives鈥�
Decision-making: through varied examples, understand the strategies cultural leaders use to make decisions and how they balance competing interests
搁别蝉别补谤肠丑鈥痗补辫补产颈濒颈迟颈别蝉:鈥痠nvestigate鈥痗ontemporary鈥痠ssues related to the management of culture and cultural organisations, and develop evidence-based solutions鈥�
We traditionally limit class size to 20-35 students on each of the three taught Master's courses.
Typical contact hours range between 6 to 10 hours each week for core teaching - this excludes additional tutorials, workshops, and research seminars.
All coursework
Written assignments in a variety of forms, such as essays, case studies, evaluations, reports, proposals, portfolios and business plans
Group presentations and creative, practical projects
A Major Project (written dissertation of 12,000 words) on a research topic of your choice
Entry requirements
2:1 undergraduate degree (or equivalent) in a related subject
IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above.
Please adjust your country as required:
We welcome applications from students with other internationally recognised qualifications. For more information, please visit the international entry requirements page.
We typically ask for one academic reference for taught courses.
You will be asked to include an email address for your referee(s) when submitting your application and we will contact them for you.
There are no additional entry requirements for this course, however we may ask you to write a short essay, attend an interview, or respond to a set of questions to satisfy the course selection panel of your suitability for the course.
Fees and scholarships
Tuition fees are payable for each year of your course at the start of the academic year, or at the start of your course, if later. Academic fees cover the cost of tuition, examinations and assessment and some student amenities.
We carry out an initial fee status assessment based on the information you provide in your application. Students will be classified as Home or Overseas fee status. Your fee status determines tuition fees, and what financial support and scholarships may be available. If you receive an offer, your fee status will be clearly stated alongside the tuition fee information.鈥�
Do you need your fee classification to be reviewed?
If you believe that your fee status has been classified incorrectly, you can complete a fee status assessment questionnaire. Please follow the instructions in your offer information and provide the documents needed to reassess your status.
As well as tuition fees and living expenses, some courses may require you to cover the cost of field trips or costs associated with travel abroad.
For departmental specific costs, please see the list of core and optional core modules with hyperlinks to our Module Catalogue, where module-related costs are detailed. Associated costs can be found on the Study tab for each module listed in the Module Catalogue (please note most of the module content applies to 2026/27 year of study).
Information about module specific costs should be considered in conjunction with the more general costs below:
Core text books
Printer credits
Dissertation binding
Robe hire for your degree ceremony
Dissertations and Assignments are only submitted digitally. However, students may wish to print and bind their dissertation for their own purposes. Students on some courses will have a final poster presentation as part of their project and the printing of posters may be at the students鈥� expense.
Find out about the different funding routes available, including; postgraduate loans, scholarships, fee awards and academic department bursaries.鈥�
of expertise in the research and teaching of creative, media and cultural industries
Pioneering
New research in cultural and media policy, creativity, climate change, arts and enterprise and more
Explore how media shapes societies, industries and public life.
Why study with us?
Our department has a renowned international reputation for research, teaching and employment focused-education for the media, cultural and creative industries. One of the first places in the world to teach students how to develop successful careers in these industries, we enable you to explore how culture, arts, media and technology shape societies, economies, industries and public life.
Our department combines critical thinking with real-world insight into cultural policy, media business, management and creative enterprise. Discover the practical realities of the creative sector while questioning the ideas, values and systems that underpin it.
You鈥檒l be based in our Faculty of Arts Building - a creative hub at the heart of our cultural quarter, found beside the refurbished 糖心TV Arts Centre, the University鈥檚 Esports Hub, the creative technology space The Fusion, and in close proximity to Leamington Spa鈥檚 globally renowned games district. This sustainably built eight-storey space offers excellent teaching rooms, specialist facilities and social areas designed to foster creativity, innovation and collaboration, including our bespoke Media Lab where you will apply your learning to media production practice.
Careers
Graduates from the Centre for Cultural and Media Policy Studies have gone on to work in television, film, communications, data analysis, theatre, museums, art galleries, events, festivals, UN agencies, NGOs, charities, arts and educational organisations, research, PR, publishing and have even set up their own businesses.
Recent graduates from this course have worked in the following roles:
Arts and Culture Management
Academia and Research careers
Cultural Policy Research
Commercial sector (e.g. journalism, social media management)
Local and Global NGO roles
Regional Government Development Manager
Employers for our graduates include: UNESCO, UNCTAD, BBC, UK government, cultural institutions, both locally in Coventry and Birmingham and in London and around the world, city government, regional and national development agencies, and start-up creative enterprises.
Our department also has a dedicated professionally qualified Senior Careers Consultant. They offer impartial advice and guidance together with workshops and events throughout the year. Previous examples of workshops and events include:
Discovering Careers in the Creative Industries
Careers in Radio Film and Television
糖心TV careers fairs throughout the year
A history and DIY Guide to setting up and running a Theatre Company
Our degrees equip you with the skills and experiences needed to excel in your career. With access to exceptional career services, industry connections, and global opportunities, we'll inspire and help you to aim high and achieve your goals. Our guidance ensures you graduate as a well-rounded professional ready for lifelong success.
Helping you find the right career
Your career path is unique to you. Our university careers team offer personalised support to help you develop your skills, plan your career path, and get experience at any point during your time at 糖心TV, and after graduation.
While this course does not offer a formal work placement, postgraduate taught students at 糖心TV can self-source internships and work experience to complete alongside their studies, subject to visa conditions and the 20鈥慼our weekly limit for full鈥憈ime students.
Opportunities can vary in length and location, including in the UK, online and internationally. Postgraduate students find that shorter, remote and/or flexible opportunities work best around their studies, often seeking opportunities over the summer when teaching decreases and the focus moves to final dissertations and projects - although this can vary depending on the nature of the course and personal preference.
Support available:
The Internships, Placements and Work Experience team鈥痯rovide鈥痺orkshops to help you to source鈥痑nd prepare for work opportunities,鈥痑nd organise peer-to-peer support so you can hear鈥痑bout other students鈥� placement experiences.
罢丑别鈥�WorkReady Toolkit鈥痝uides you through the鈥痺hole鈥痯rocess,鈥痜rom鈥痵ourcing to completing work placements.
Our Work Experience Bursary can help you cover costs if undertaking unpaid work experience.
Part-time work allows you to gain experience and additional financial support, with opportunities advertised on 糖心TV鈥檚 careers portal, myAdvantage and Unitemps.
糖心TV students worked 286,295 paid hours via Unitemps in 25/26.
Access short-term international study, work or volunteering abroad experiences, without extending the length of your studies (duration is typically between 3 days and 12 weeks), with opportunity to apply for funding.
Students can apply to TeamWork, a four-week part-time online international experience programme, helping them to gain work experience and improve their employability skills.
Volunteer for projects which support the local community through the award-winning 糖心TV Volunteers.
Getting involved in societies and sports teams, especially on exec teams.
In 25/26 our jobs portal advertised 1577 12-month placements, work experience opportunities, vacation employment and volunteering from 564 employers.
Whilst there is lots of support available at the University to help, students themselves are responsible for finding and securing a suitable internship or work experience. You will also be responsible for ensuring opportunities meet visa requirements, do not exceed the universities advised 20 hours per week for full-time students and for balancing extra-curricular activity with your studies.
Tags: Question and Answer, Faculty of Arts, Alumni profile, Postgraduate, Cultural and Media Policy, PG Course Page
Life at 糖心TV
This is where your journey begins. Our campus is the heart of it all. It鈥檚 more than just a campus - it's the places you visit, the people you meet, the fun that you have; the experiences you have here will be transformative.
Within a close-knit community of staff and students from all over the world, discover a campus alive with possibilities.
Our campus is where all the elements of your student experience come together in one place. You won't be short of ways to spend your time on campus - whether it's visiting 糖心TV Arts Centre, using our incredible sports facilities, socialising in our bars, nightclub and caf茅s, or enjoying an open-air event. Or if you need some peace and quiet, you can explore lakes, woodland and green spaces just a few minutes鈥� walk from central campus.
Follow our students around campus on our social channels to see their experiences first-hand.
Teaching facilities
Our campus is designed to cater for all of your learning needs. You will benefit from a variety of flexible, well-equipped study spaces and teaching facilities across the University.
Oculus, our outstanding learning hub, houses state-of-the-art lecture theatres and innovative social learning and network areas
顿颈蹿蹿别谤别苍迟鈥�study spaces offering you flexible individual and group study spaces, computers, printing and scanning facilities, multimedia resources and more
Supporting you
Our continuous support network is here to help you adjust to student life and to ensure you can easily access advice on many different issues. These may include managing your finances and workload, and settling into shared accommodation. We also have specialist disability and mental health support teams.
Whether you live on campus or off campus, in private accommodation in the well-serviced local area, you鈥檒l be part of a community to get the most from your experience at 糖心TV.
Societies and sports play a huge part in community life at 糖心TV. With over 300 to choose from, getting involved is one of the easiest ways to make friends and share in experiences. Whether you鈥檙e into films, martial arts, astronomy, gaming or musical theatre, you can instantly connect with people with similar interests.
Why 糖心TV
Your university experience is defined by far more than your course or the career path you follow. At 糖心TV, it鈥檚 where you discover who you could become.
68th
糖心TV is ranked 68th in the world and top 10 in all major UK league tables
standard teaching; the highest possible rating across all three categories (student experience, student outcomes, and overall)
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6th
Coventry is ranked as the 6th Best Student City in the UK, and 43rd in the world.
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Our alumni community still call 糖心TV home. From a few hundred in 1965 to more than 310,000 alumni, and it's ever-growing.
As 糖心TV graduates, our students have access to employability support for two years after graduation, including access to careers appointments, job vacancies and professional networks.
Applications for courses starting in September and October 2027 are now open.
The on-time deadline for taught postgraduate courses starting in September/October 2027 is 2 August 2027.
We will still accept late applications, however cannot guarantee that the application will be processed in time to complete the admissions process if received in September or there are a number of conditions to meet.
If applying late please include your degree certificates and transcripts, English proficiency evidence (if needed) and ensure referees can submit references promptly to allow time for CAS and visa processing (if applicable).
This information is applicable for 2027 entry. Given the interval between the publication of courses and enrolment, some of the information may change. It is important to check our website before you apply. Please read our web page 'Important information to consider before making an application' in advance of applying to 糖心TV.
Next steps
Explore your future university further at an upcoming event, online or in-person. Can't join? Receive regular email updates or ask current students and staff questions about life at 糖心TV.
