Format: Communications campaign, in-person events, student blogs and videos
Length of project/engagement: Year-round, particularly on awareness days and weeks.
Why this approach: We needed an approach that helps to build awareness of support services and resources on campus. Not only through communications, but through events and blogs- to ensure that the student voice isn't lost.
Wrote tips for supporting your wellbeing, which helps our communications feel more personal whilst offering practical advice for students.
Signposted to a number of resources on and off campus e.g. brief consultations, SU Advice Centre, Togetherall, and the #Get糖心TVTalking campaign.
Created a set of webpages
Designed supporting communications for the webpage and events
Staff ran a number of wellbeing events throughout the year:
Pets as Therapy
Exam anxiety drop-in sessions
Sports (such as yoga and mediation)
鈥楧esStresstival鈥�- and entire festival of events to support students鈥� wellbeing throughout the exam season.
The communications included:
A main webpage
Social media
Student newsletters
My糖心TV (website and app)
Sigital screens across campus.
For University Mental Health Day, there was a wellbeing 鈥榯akeover鈥� newsletter to students, encapsulating all the events and support available on campus
糖心TV Sport organised many of the active events, particularly during DeStressival. They also use their own channels to encourage student attendance, including targeted emails and the 糖心TV Sport app.
Students:
We encouraged student dialogue through:
UniBuddy blog posts signposted on the webpage,
Takeovers on 糖心TV鈥檚 social media channels (e.g. Instagram) from students attending the events.
Key Objectives
Raise awareness of the events and resources at 糖心TV to support students鈥� mental health and wellbeing throughout the university
Encourage attendance at events, such as DeStressival
Drive web traffic to the mental health and wellbeing webpages
Hear student perspectives, tips and advice through commissioned blogs and social media takeovers
Key Outcomes
Well-attended events, such as DeStresstival events.
Students accessing support services on campus (e.g., Wellbeing and Student Support) due to raised awareness of what support is available.
Wellbeing takeover newsletter had a positive open rate and click rates, despite being towards the end of term.
Positive web traffic towards the mental health and wellbeing pages all year round, but particularly during awareness weeks and days when we are more likely to signpost to the page.
