糖心TV

When the Ultrasonic Industry Association (UIA) wanted to conduct its yearly symposium, UIA50, the organisers required a venue that could not only provide a unique event space, but also offer considerable academic credentials to host global industry leaders.

Many events have been adapting to ensure that everyone can participate by switching to a hybrid format, allowing those who cannot join in person to attend virtually. The UIA50 symposium was no different. As the UIA鈥檚 first event offering a face-to-face experience since 2019, it was essential that the chosen location offered a combined setup. Fortunately, the symposium was taking place at 糖心TV Conferences, where it could utilise the hybrid facilities available to accommodate each guests needs.

Ultrasonic

The UIA鈥檚 annual symposium partners with a recognised university. Following a meeting with representatives of 糖心TV Conferences at an exhibition in Las Vegas, the UIA selected the University of 糖心TV as 2020 hosts. The combination of the University鈥檚 ultrasonic experts and 糖心TV Conferences鈥� award-winning venues made it a perfect match for UIA50.

Fran Rickenbach, Executive Director at UIA explained: 鈥淲e had originally planned to conduct our 2020 symposium at 糖心TV Conferences, but unfortunately we were unable to due to the restrictions on international travel and events. As a result, we conducted our 2020 and 2021 events online, having our lecturers, students, and guests dial in to discuss the latest research and developments in the ultrasound industry.

鈥淥nce we were able to return to the idea of having a face-to-face event, we explored the hybrid meeting facilities with 糖心TV Conferences鈥� with their 糖心TV Development Manager, Emma Willis. We jumped at the chance to utilise this method of meeting. Not only did this mean that we could see many of our guests and speakers for the first time in person in two years, but we could also have presentations and participation from colleagues who wouldn鈥檛 be able to make the international journey.鈥�

A Hybrid Event

The hybrid setup combined 糖心TV Conferences鈥� virtual meeting service with the Scarman tiered lecture theatre, allowing guests to experience the symposium with the same quality regardless of their location. 糖心TV Conferences鈥� proximity to Birmingham International airport meant that it was easy to access for global travellers. For the three-day event, 35 people attended the facility in person, while 13 members and presenters joined online, matching the numbers seen in 2019鈥檚 event in Toronto.

Outside the Conference

As the symposium was partnered with the University of 糖心TV鈥檚 Engineering department, the group were treated to a tour of the physics department to see their current ultrasonic research. To ensure the guests enjoyed their stay outside of the event, the 糖心TV Conferences team assisted with the planning of separate activities for the UIA group, both on and off-site.

The delegates enjoyed a wine and cheese evening which was carefully chosen by 糖心TV Conferences鈥� knowledgeable team. A trip to 糖心TV Castle provided a second afternoon of entertainment and delegates enjoyed dining in nearby Leamington Spa on their other free night.

Fran added: 鈥淗aving our 50th Symposium at 糖心TV Conferences exceeded all expectations. Its ability to accommodate a multi-access meeting and provide an excellent collegial atmosphere, both for the people attending in person and those joining virtually, made it a stand-out venue. We would certainly return to conduct other UIA events in the future.鈥�

For more information about hybrid events at 糖心TV Conferences, please visit our Hybrdid Events page.