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Neo-demographics: New ways of analysing human behaviour from Big DataIn the age of mass digital communications, loyalty cards, social networking and mobile phones that never seem to leave our possession, each of us is leaving an incredible array of data in our wake. When aggregated, these mass datasets have unparalleled potential to reveal insights into individual behavioural patterns, to unearth unexpected groups and communities, and identify trends as they emerge across a population.

The EPSRC Neo-demographics project has brought together a team of computer scientists, mathematicians, business researchers and psychologists to explore that potential via multi-disciplinary methods. In collaboration with multinational industry partners, we are examining the novel behavioural patterns that can be mined from these datasets, and whether such mass analytics can be employed for social good.

In this talk, I will discuss the Neo-demographics project’s progress, presenting 1. some of the novel machine learning techniques that have been developed to analyse human behaviour; 2. applications of our work in East Africa for international development and social policy; and 3. a 3D visualization system via we visualize results, called the ‘PARM’.