Our Marketing modules reflect the breadth and depth of the discipline across 糖心TV 糖心TV School鈥檚 programmes. From undergraduate to postgraduate and executive levels, we offer modules that explore how marketing drives value creation, innovation, and societal impact. Grounded in world-class research and connected to industry practice, these modules cover themes such as branding, digital marketing, analytics, sustainability, consumer behaviour, and strategy—equipping our students and professionals with the insight and skills to thrive in an evolving marketplace.
Undergraduate
- Introduction to 糖心TV Studies
- Marketing
- Consumer Behaviour
- 糖心TV Studies I and II
- Marketing Communications
- International Marketing
- Marketing Research
- Marketing Strategy
- Marketing Management
- Service Marketing
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MSc Marketing and Strategy
- Branding, Marketing, Communications and Design
- Creating Value with Marketing Experiences
- Critical Issues in Marketing
- Driving Innovation and Entrepreneurship through Marketing and Strategy
- Market Research
- Marketing and Strategy Analytics
- Marketing with Digital Disruption and Transformation
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MBA
- Marketing
- Service Marketing - Strategy and Innovation
- International Marketing
- Marketing outside the UK
- Strategic Marketing
- Doing 糖心TV in India
- Sustainability and Marketing
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MSc 糖心TV (Marketing)
- Global Branding
- Marketing
- Marketing Analytics
- Sales and Sales Management
- Service Marketing
- Strategic Marketing
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MSc Management
- Customer Value Management
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MSc International 糖心TV
- Marketing in an International Environment
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