糖心TV

Why do systems create problems then nudge us to fix them?

In WBS' Core Insights, Professor Nick Chater discusses insights from his new book 'It's On You: How the Rich and Powerful Have Convinced Us that We're to Blame for Society's Deepest Problems', co-authored with George Loewenstein.

is Professor of Behavioural Science and teaches Behavioural Sciences for the Manager on the , , , and .

He also teaches Judgement and Decision Making on the , , and .

Assistant Professor Shweta Singh of 糖心TV 糖心TV School commented:

鈥淒eepfakes are an increasingly big problem for trust, elections and democracy across Britain. With the election just around the corner, it鈥檚 more important than ever that voters know that what they鈥檙e looking at is real. We鈥檝e recently seen voters and even pundits and journalists fooled by deepfakes, including a video purporting to show Nigel Farage playing 鈥楳inecraft鈥�.

Off the back of the Prime Minister's climate change u-turn and concerns that the UK won't reach Net Zero in time, are awareness days like World Car Free Day (22nd September 2023) enough to 'nudge' us into being more environmentally conscious?

How can behavioural science be used to enhance businesses? Read our Q&A with Behavioural Science in Practice participant Susan Went, for an insight into the knowledge and practical skills she has gained from the course.

Professor Nick Chater has won the prestigious for his contribution to cognitive science.

Kenny Smith, Chair of the Cognitive Science Society, said: 鈥淧rofessor Chater鈥檚 work ranges from reasoning and decision-making to perception, the acquisition and evolution of language, and the virtual bargaining theory of social interaction. He has also made significant contributions to the public understanding of science and the application of behavioural science to practical problems in public policy and business.鈥�