Social media for engagement - retired
About the Author
Sam Langford is an award-winning science communicator, presenter, comedian, trainer and performing monkey, based in Glasgow. With a background in science communication stretching back ten years, his work has seen him present at festivals, science centres, up mountains and even in the rainforest.
Usually found glued to his phone, Sam is a keen user of social media and uses this vast wealth of 鈥渆xperience鈥 as an excuse to talk to others about how to get started on the internet. He is the co-founder of Science is a Drag!, a celebration of the queer side of STEM, and the Global Science Show, a monthly virtual science festival which encourages science communicators of all ages and backgrounds to share a video about their work on social media.
His proudest moment is his effort to send a Tunnock鈥檚 Teacake to the edge of space, in an effort that he is sure was the inspiration for Richard Branson and Jeff Bezos鈥檚 recent space race. Seen by more than 25 million people as part of Glasgow Science, this video was Sam鈥檚 first foray into the world of science film making.
Twitter: @scottishscicomm
Website:
In this section
In this video Sam talks about the benefits of using social media for engagement with research, what makes good content and how you can get started. He'll also discuss the top four social media platforms (Instagram, TikTok, Twitter and Facebook) and what each of their strengths are. If you've ever thought "I'm too old to learn what TikTok is" then this video is for you!
Further Resources
Buffer:
NCCPE:
TikTok Creators included in film
- @astrokirsten
- @sciencemaven
- @hankgreen
- @particleclara
- @jackgwood
- @abrahampiper
- @scottishscicomm
- @TheMERL
- @blackcountrylivingmuseum
Other ways to access
Download a transcript of this videoLink opens in a new window
Examples of Public Engagement on Social Media
This person has used the subreddit to post their published paper and their data set. They have then used the comments section to interact with people asking questions. You can .


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