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BEGIN:VEVENT
DTSTAMP:20260506T071908Z
DTSTART;VALUE=DATE-TIME:20220510T141500
DTEND;VALUE=DATE-TIME:20220510T153000
SUMMARY:Applied Economics\, Econometrics & Public Policy (CAGE) Seminar -
  Guilherme Lichand (Zurich)
TZID:Europe/London
UID:20220510-8a1785d87cdb4dd0017ce10e5f2b2c9c@warwick.ac.uk
CREATED:20220504T091411Z
DESCRIPTION:Title: The Intertemporal Effects of Seeing Prices: Evidence f
 rom Garbled Offers in Malawi (with Maite Deambrosi and Jiajing Feng) ABS
 TRACT: Preventive health care products are often sold at heavily discoun
 ted prices in developing countries. Does that hurt future demand for the
 se products\, by inducing subjects to anchor on low prices? Previous res
 earch on discounts for anti-malaria bed nets (Dupas\, Ecma 2014) documen
 ts that experience and learning effects brought about by discounts domin
 ate anchoring effects (if any). Bed nets are\, however\, an experience g
 ood sold at low frequency. Many essential preventive health care product
 s – such as chlorine – are credence goods and have to be purchased at mu
 ch higher frequency. Moreover\, if discounts were perceived as a bargain
  by study participants\, higher future demand might not generalize outsi
 de of the experiment. In a field experiment in Malawi\, we investigate w
 hether discounts generate anchoring and transaction utility effects acro
 ss different types of preventive health care products. We do so by cross
 -randomizing actual discounts and implicit deals. Concretely\, we decomp
 ose transaction prices into a sticker price and a randomly assigned deli
 very fee – revealed regardless of the purchasing decision. We find that 
 demand decreases with discounts but increases with the size of the impli
 cit deal. Such intertemporal effects of seeing prices are consistent wit
 h anchoring and transaction utility effects. Anchoring decays with time\
 , but lasts up to 2 months after seeing prices. Using impulse-response f
 unctions\, we simulate counterfactual demand under different pricing pol
 icies\, showing that universal discounts are dominated by targeted (garb
 led) offers to those most responsive to each instrument.
LOCATION:S2.79
CATEGORIES:Applied & Development Economics Seminar
LAST-MODIFIED:20220504T091411Z
ORGANIZER;CN=Gill Gudger:
END:VEVENT
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