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BEGIN:VEVENT
DTSTAMP:20260625T171439Z
DTSTART;VALUE=DATE-TIME:20130117T143000
DTEND;VALUE=DATE-TIME:20130117T154500
SUMMARY:DR@W forum: Kimberley Scharf (Department of Economics)
TZID:Europe/London
UID:20130117-8a1785d77b065d9b017b5dc5cb4c1ef7@warwick.ac.uk
CREATED:20130107T115323Z
DESCRIPTION:Kimberley Scharf The usefulness of large social groups - the 
 case of private charitable contributions Alongside traditional fundraisi
 ng activities – such as direct mail and advertising – which involve a di
 rect approach from the charity to potential donors\, the past couple of 
 decades have witnessed a growth in individual-led fundraising in which t
 he approach to potential donors comes from individuals who seek donation
 s as sponsorship for a fundraising activity or in lieu of wedding or bir
 thday presents. The dual attraction of individual-led fundraising for ch
 arities is both that personal solicitations can be effective (more so th
 an solicitations from strangers\, see Meer\, 2012) and that individuals 
 exploit their existing social groups (family\, friends and colleagues) t
 o identify potential donors. In practice\, the size of these social grou
 ps – and hence the number of potential donors – is likely to vary quite 
 considerably across individuals. Some fundraisers will have a much bigge
 r social group of friends\, family and colleagues that they can approach
 . In this paper we empirically investigate the relationship between dona
 tions and group size in the real-world setting of online fundraising. In
  particular\, we look at the relationship between the number of Facebook
  friends of the fundraiser at the time they posted their fundraising pag
 e to their Facebook page and the amount given by the donors. We find tha
 t individuals with larger social groups are not necessarily more success
 ful at raising funds than individuals with smaller social groups. Althou
 gh fundraisers with more friends can typically attract a large number of
  donors\, there is a negative relationship between group size and the av
 erage amount that donors give. This is robust to controlling for a numbe
 r of characteristics of the fundraiser\, including gender\, age and inco
 me. Download the flyer
LOCATION:
CATEGORIES:Draw Forum
LAST-MODIFIED:20210819T093725Z
ORGANIZER;CN=Hana Sysalova:
END:VEVENT
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