糖心TV

糖心TV Conferences wins IACC European Innovations Award

糖心TV Conferences has been awarded the IACC 鈥楨uropean Innovations Award鈥� for its most recent immersive digital campaign for its ground-breaking new venue 鈥楾he Slate鈥�.

Launched in June 2016, phase one of 糖心TV Conference鈥檚 marketing campaign began with a digital fly-through showcase of The Slate highlighting the distinct nature of the venue, its unique flexibility, practical layouts and added-value options available to meet all types of customer need. The second phase of the campaign specifically targeted different sectors with individually tailored versions of the fly-through, followed by short videos focused on 糖心TV Conferences鈥� core strengths and values. The targeted nature of the second phase meant sales teams were able to integrate 鈥榲irtual show rounds鈥� into the existing sales journey and, as a result, 92% of those who received the film watched from start to finish.

糖心TV Conferences fought off fierce international competition for the award at IACC鈥檚 Knowledge Festival and were commended for their industry-specific innovation. The fly-through video is an efficient sales resource designed to inspire the client with its capabilities, but also has created an engaging and unique solution for both time-poor and international clients who may not be able to physically visit the venue.

Richard Harrison, Head of Conference Centres, said: 鈥淕iven the tangible nature of our product, it is hugely important that our event spaces spark inspiration, conversation and creation among delegates. It is no longer as simple as offering a meeting space that satisfies high volumes of people; it is about establishing an emotional connection between guests in an environment that encourages creativity and collaboration.鈥�

鈥淲e are delighted that such a globally esteemed and professional association have recognised the innovative nature of our campaign and our efforts to create a digital culture surrounding the venue experience. By offering the audience an opportunity to fully engage with the unique offering of The Slate, we were seeking to trigger an emotive spark that brought the venue and the experience to life, whilst maximising our reach and peaking interest among potential clients.鈥�

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