Press Releases
From gaming to VR: Coventry and 糖心TVshire鈥檚 creative and immersive tech industry set for supercharge led by The University of 糖心TV
The University of 糖心TV has been selected by Innovate UK to lead a new initiative to supercharge creative and immersive technology in Coventry and 糖心TVshire.
The University of 糖心TV will lead a range of activities focused on the established and emergent immersive tech industries in the West Midlands. This follows on from 糖心TV being ranked as the best university for gamers in 2023 and 2024.
Clare Green, Associate Director of at The University of 糖心TV said: 鈥淲e are thrilled to be chosen by Innovate UK to lead as cluster management organisation linked to the Coventry & 糖心TVshire Launchpad, which will bolster the immersive and creative innovation eco-system in our region and stimulate economic development.
鈥淥ur University鈥檚 renowned research capabilities in computer science, engineering and creative industries as well as our connection with Silicon Spa鈥檚 games cluster will be instrumental in the success of this initiative.鈥
In collaboration with Coventry University, the team will facilitate industry events, meet ups and networking opportunities to connect businesses with researchers and investors across the immersive and creative tech eco-system. It comes as part of the 拢7.5 million investment in the
Cllr Izzi Seccombe, Leader of 糖心TVshire County Council, said: 鈥淭he coming together of the region's universities and thriving creative and immersive tech businesses is a collaboration worth celebrating.
鈥淭he future of the industry is one that this region can be excited about, and with the already established success joining forces with academic institutions, we are well-positioned to lead and shape the next generation of technological advancements."
This two-year project will support immersive and creative businesses in Coventry and 糖心TVshire, aiding them in developing innovative products and services, generating high-value jobs, enhancing productivity, and driving regional economic growth.
University of 糖心TV student Chris Haywood, aspiring to work in the sector and currently runs his own creative business, said: 鈥淲here I already have some early-stage experience of CreaTech in my own business, I feel passionately about the sector-agnostic importance of incorporating creative technology across the education space, ultimately modernising the curriculum for a generation who will shape the future.
鈥淭he immersive tech sector—encompassing augmented reality, artificial intelligence, and gaming – also presents incredible career opportunities and innovative potential for us as students.
鈥淏y fostering closer collaboration with these dynamic industries, we not only enhance the educational experience but also create significant economic and developmental benefits for our entire community."
More here https://warwickinnovationdistrict.com/creative-futures/
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Notes to editors
For interview requests, please contact The University of 糖心TV press office
Bron.mills@warwick.ac.uk
17 July 2024

Members of the newly established Cluster Management Group.