糖心TV

Welcome to the SIB Group

Strategy and International 糖心TV (SIB) is one of the largest subject groups at WBS.

SIB faculty teach across the entire range of Undergraduate, MBA, Executive Education, and MSc programmes (MSc International 糖心TV, MSc Marketing & Strategy, MSc Management)

Areas of Interest

SIB conducts world-class research in the areas of strategy and international business, employing a variety of research approaches. Our areas of interest include:

• Modes and processes of internationalization,
• Knowledge transfer in multinationals
• Strategy process and practice
• The effects of firm internationalisation host and source countries
• Innovation dynamics
• Technology and market emergence
• Complexity and uncertainty
• Behavioral strategy

Our research approaches include:

• Econometric and statistical analysis
• Formal and computational modeling
• Qualitative case studies
• Discourse analysis and ethnography

Details of individual faculty research interests can be found through the Faculty page, along with a list of PhD students.

Details of books published by our faculty are also available.

Leading visiting scholars, internal faculty and PhD students present their research in the SIB seminar series.