New Publications
Book chapters
Mutum, Dilip and Wang, Qing (2010). “” . In Neal M. Burns, Terry Daugherty, Matthew S. Eastin (Eds) Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (Vol 1), IGI Global, 248-261.
Wang, Qing (2010). “”, in Joe Tidd (ed), Gaining Momentum: Managing the Diffusion of Innovations, Chapter 6. The World Scientific.
Journal publications
Yang Yan, Qing Wang, Hengyuan Zhu, Guisheng Wu (2010 forthcoming), "", Journal of Product Innovation Management.
Ligang Yan, Qing Wang, Hengyuan Zhu and Guisheng Wu (2009) “”, Journal of Marketing Management, Vol.25, Issues. 3-4, 295-314.
David Alexander, John Lynch and Qing Wang (2008) “” Journal of Marketing Research, Vol. 45, 307-319.
Note: A version of this paper is also published in Marketing Science Institute (MSI) Working Paper Series, and is the winner of 2009 Robert D. Buzzell MSI Best Paper Award for its contribution to marketing practice and thought and lasting value to marketing executives."
Special issues editions
Qing Wang, Simon Collinson and Xiaobo Wu (2010), "", editorial, International Journal of Innovation Management, 14: v-x.