ࡱ>  RbjbjAA #y#y&qd80iDL!"("D(D(D(+ *6 69BBBBBBB,FI>C:H+@+::C@D(D(#D@@@:0D(D(B@:B@@@@hG-;@B9D0iD@I@I@@@XAx:::CC@:::iDI::::::::: :    ABSTRACT BOOKLET http://dnc2.discourseanalysis.net DiscourseNet Congress #2 Interdisciplinary Discourse Studies Theory and Practice #DNC2 University of TV, Westwood campus Coventry CV4 8EE, United Kingdom September 13-15, 201 Table of contents  TOC \o "1-3" Keynote speeches  PAGEREF _Toc492654680 \h 11 MichaB Krzy|anowski  Discursive Shifts, Recontextualisation and the Multi-Level Critique of Discourse: Challenges in Critical Discourse Studies  PAGEREF _Toc492654681 \h 11 Ann Phoenix  Narratives and the Psychosocial in Discourse Studies  PAGEREF _Toc492654682 \h 12 Round Table: Experiences and challenges with groups and associations  PAGEREF _Toc492654683 \h 15 Concluding discussion and the future of Discoursenet  PAGEREF _Toc492654684 \h 15 Discourse Analysis from Theory to Application to Impact  PAGEREF _Toc492654685 \h 16 Abstracts of talks  PAGEREF _Toc492654686 \h 18 Angermuller Johannes Discourse and social antagonism. For a Strong Programme in Discourse Studies  PAGEREF _Toc492654687 \h 18 Angouri Jo The many impacts of/in sociolinguistic work  PAGEREF _Toc492654688 \h 19 Badir Smir A survey of the semiotic analysis of academic discourse  PAGEREF _Toc492654689 \h 21 Badoi Delia Georgiana Critical Policy Sociology as Innovation? The Circulation of the intellectual discourse of social scientists working in the policy making process  PAGEREF _Toc492654690 \h 23 Bardaoui Ismail A Linguistic Analysis of the Political Discourse of the Justice and Development Partys Pre-Government and In-Government Discourse  PAGEREF _Toc492654691 \h 25 Becker Matthias Jakob Antisemitic parlance in readers' comments of the left-liberal newspapers Die Zeit and The Guardian  PAGEREF _Toc492654692 \h 26 Borrelli Giorgio Discourse Studies and materialistic semiotics: proposals for a terminological (and theoretical) convergence  PAGEREF _Toc492654693 \h 27 Eduardo Chvez-Herrera Similar roots. New relationships? Discourse analysis and semiotics  PAGEREF _Toc492654694 \h 28 Cheong Huey Fen Action-Oriented Approach to Discourse: A 'functional' alternative for a 'functional' discourse analysis?  PAGEREF _Toc492654695 \h 29 Chilton Paul Discourse, Meaning, Mind and power  PAGEREF _Toc492654696 \h 30 Chimbwete Phiri Rachel Regulating the discourse of HIV/AIDS in health consultations in Malawi  PAGEREF _Toc492654697 \h 31 Clyne Eyal Which comes first, language or discourse? The case of the Zionist language and its untranslatables  PAGEREF _Toc492654698 \h 32 Dufour Francoise The distributed agency in the discursive construction of e-academic identities  PAGEREF _Toc492654699 \h 33 Efthymiadou Christina Performing trust in business partnerships: a discourse analytical perspective  PAGEREF _Toc492654700 \h 34 Farrelly Michael Using Nvivo for Identifying and Coding Intertextuality in CDA  PAGEREF _Toc492654701 \h 35 Fragonara Aurora Empathy as a key concept for analysing political discourse : the example of tweets by politicians  PAGEREF _Toc492654702 \h 36 Furko Peter Manipulative reports in mediatized political discourse  PAGEREF _Toc492654703 \h 37 Garca-Jerez M.E. Critical Discourse Analysis and Rhetorical Criticism. Understanding the Relevance of Ideology in Academic Writing [POSTER]  PAGEREF _Toc492654704 \h 39 Georgakopoulou Alexandra Small stories 'impact': A case of re-, trans- and poly-storying  PAGEREF _Toc492654705 \h 40 Gharbi Mariem & Ben Amor Riadh Adopting and Adapting Interdisciplinary Toolkits to Analyzing Public Apologies  PAGEREF _Toc492654706 \h 41 Hah Sixian Positioning practices of academic researchers in research interviews  PAGEREF _Toc492654707 \h 43 Hart Chris 'Riots engulfed the city': An experimental approach to legitimating effects in discourses of disorder  PAGEREF _Toc492654708 \h 44 Horrod Sarah From policy to practice: exploring recontextualisation within higher education  PAGEREF _Toc492654709 \h 44 Husson Anne Charlotte Thinking with metaphors: a genealogy of articulation in discourse studies  PAGEREF _Toc492654710 \h 46 Jimnez Luca Discourse and information quality: analysing referred speech in two Spanish public television services  PAGEREF _Toc492654711 \h 47 Kaal Bertie Discourse- Space Studies and applications: Finding variation in coordinate systems of discourse rationales  PAGEREF _Toc492654712 \h 48 Kedves Ana & Sue Wharton Identifying social actors in text: an heuristic model  PAGEREF _Toc492654713 \h 50 Kelsey Darren Brexit, Farage and the Heros Journey: A discourse-mythological analysis of archetypes, affect and ideology  PAGEREF _Toc492654714 \h 50 Kerboua Salim Collective Identity and the Discursive Construction of Insecurity: Exploring Eurabia, Islamofascism, and the Great Replacement Theses  PAGEREF _Toc492654715 \h 52 Keszei Barbara, Pter Brzik, Andrea Dll Linking psychological drawing analysis and discourse analysis  PAGEREF _Toc492654716 \h 53 Veronika Koller, Marlene Miglbauer "The people have spoken": vox pops on the 2016 British EU referendum and the Austrian presidential elections  PAGEREF _Toc492654717 \h 55 Krasnopeyeva Ekaterina When Your Favorite Vlogger Starts to Speak Russian: Investigating the Discursive Spaces around Fan-Subbed and Fan-Dubbed YouTube Channels  PAGEREF _Toc492654718 \h 56 Krce Ivancic Matko Psychoanalysis as a theory of discourse: the fantasmatic life of power  PAGEREF _Toc492654719 \h 57 Krinninger Stefanie Art Discourses and Aesthetic Practice before the Era of Art A Corpus Analytic Approach  PAGEREF _Toc492654720 \h 58 Liaqat Qurratulaen Foucauldian Discourse Analysis of Power Structures in the Novel A God in Every Stone by Kamila Shamsie [POSTER]  PAGEREF _Toc492654721 \h 60 Ludley Maike Cultural Policymaking as discourse The case of the European Capital of Culture RUHR.2010  PAGEREF _Toc492654722 \h 61 Madsen Dorte The logic of equivalence in academic discourse?  PAGEREF _Toc492654723 \h 62 Maheshwari Disha Understanding Power, Gender, and Identity Negotiation at School through Classroom Interaction: Case study of a Teenage Indian Girl  PAGEREF _Toc492654724 \h 63 Mironova Irina & Natalia E. Gronskaya Contested Ideologeme. The Role of Competitive Sub-disciplinary Discourses in the Process of Defining the Term  PAGEREF _Toc492654725 \h 64 Moeller Chris The normalisation of food charity in the UK: Discourse and dispositive analysis as practised critique  PAGEREF _Toc492654726 \h 65 Mulderrig M Jane Powers of Attraction: Multimodal strategies of emotional governance in UK health policy  PAGEREF _Toc492654727 \h 66 Muoz Falconi Giovanna & Antoni Castell Tarida Conceptual Networks in the Discourse: A Proposal for a Methodological Approach to Political Discourse Analysis  PAGEREF _Toc492654728 \h 68 Nacucchio Ailin A methodological proposal for analysing temporality as a dimension of political discourse  PAGEREF _Toc492654729 \h 69 Nonhoff Martin Populism and the Promise of Radical Democracy  PAGEREF _Toc492654730 \h 70 Ohia Margaret & PaweB Nowak  Communication strategies of representing black people in media discourse in Poland (2012-2016)  PAGEREF _Toc492654731 \h 71 Olechowska Agnieszka Joanna  Paradigmatic discourse in official pedagogical discourse [POSTER]  PAGEREF _Toc492654732 \h 72 Orfan Brbara The use of pragmatic markers in spoken interlanguage: a corpus- based study of a group of Brazilian university students  PAGEREF _Toc492654733 \h 72 Page Ruth & Jill Walker Rettberg Snap Chat News Stories: Collectivising Protests in Emerging Forms of Citizen Journalism  PAGEREF _Toc492654734 \h 74 Parker Ian New Vocabularies of Resistance: Interventions at the intersection of radical theory and practice  PAGEREF _Toc492654735 \h 76 Pascual Mariana & Stella Bullo Argentina after the return to democracy: An Appraisal study of media representations of pain and memory  PAGEREF _Toc492654736 \h 77 Porsch Yannik Public Representations of Immigrants in Museums Exhibition and Exposure in France and Germany  PAGEREF _Toc492654737 \h 78 Porstner Ilse Approaching postcolonial narratives in history textbooks: institutionalised patterns of reading colonialism and discursive negotiation of meaning. Analysis of classroom talk text-related  PAGEREF _Toc492654738 \h 79 Rheindorf Markus Changing national identities: discourse historical perspectives and methodological challenges  PAGEREF _Toc492654739 \h 80 Richard Arnaud Massacre: the power of discourse. The case of commemorative naming in Haiti  PAGEREF _Toc492654740 \h 81 Richardson John Sharing values to safeguard the future: British Holocaust Memorial Day Commemoration as Epideictic rhetoric  PAGEREF _Toc492654741 \h 82 Rochford Shivani An Exploration into The Nature of Audience Interjections On Exchanges Between The Prime Minister and The Leader of the Opposition During Prime Ministers Questions [POSTER]  PAGEREF _Toc492654742 \h 83 Roderick Ian The Active Learning Classroom as Multimodal Metaphor for Future Employability  PAGEREF _Toc492654743 \h 84 Scholz Ronny Assessing national language contexts in the age of globalised communication practices  PAGEREF _Toc492654744 \h 85 Schroeter Melani The Silent Majority. Anti-political correctness and the appropriation of discourse by the New Right  PAGEREF _Toc492654745 \h 87 Irina Semeniuk Discourse-Forming Concepts and Merictocratic Discourse: Bridging the Gap [POSTER]  PAGEREF _Toc492654746 \h 88 Sharafutdinova Olesia V. Putins Language of Power in the Modern Mediatized Society: Qualitative and Quantitative Analysis  PAGEREF _Toc492654747 \h 89 Shutova Tatiana Construction of 'Democracy' in American Counterterrorism Discourse (1972 2016)  PAGEREF _Toc492654748 \h 91 Singh Jaspal Analytical ethics: The problem of analysing interaction in the field from the armchair  PAGEREF _Toc492654749 \h 92 Sjgren Maria The Discursive Construction of Citizens' Dialogues  PAGEREF _Toc492654750 \h 93 Spiessens Anneleen Discourse Studies in conflict: a multimodal analysis of Russian news translation on the Ukraine and Syria  PAGEREF _Toc492654751 \h 94 Stachowiak Jerzy Managerial Correctness. A Concept and its Empirical Grounding  PAGEREF _Toc492654752 \h 96 Stibbe Arran Ecolinguistics  PAGEREF _Toc492654753 \h 97 Taha Maisa C. Managing hypervisibility: Discourse as phronetic practice among Muslim American Women  PAGEREF _Toc492654754 \h 98 Temmar Malika French philosophers on society. Analysing interviewswith philosophers about the terrorist attacksin print media  PAGEREF _Toc492654755 \h 99 Tian Hailong Vertical interplay of discourses and Control of social practice: How a man is executed and exonerated?  PAGEREF _Toc492654756 \h 100 Tomaskova Renata University Research blogs as Ways to Knowledge Dissemination and Knowledge Construction  PAGEREF _Toc492654757 \h 100 Trindade Luiz Valerio It is not that funny. Critical analysis of racial ideologies embedded in racialized humour discourses on Facebook in Brazil  PAGEREF _Toc492654758 \h 102 Uhlendorf Niels Christopher Becoming the perfect immigrants Discourses of self-optimisation in the context of immigration and its impacts on subjections  PAGEREF _Toc492654759 \h 103 Vilar-Lluch Sara Construction of identity in the psychiatric institutional discourse: ADHD in the DSM-V. An approach from Critical Linguistics in SFL framework  PAGEREF _Toc492654760 \h 104 Virtanen Mikko T. Functions of storytelling in popular science books  PAGEREF _Toc492654761 \h 105 Way Lyndon The potential and limits of political discourse in music performance  PAGEREF _Toc492654762 \h 106 Wieners Sarah & Susanne Weber Analyzing Institutional Talk The potential of Videography for Organizational Discourse Analysis  PAGEREF _Toc492654763 \h 107 Weightman Elizabeth Reflexive psychoanalytic discourse research into the containment of mental disturbance in an NHS Trust  PAGEREF _Toc492654764 \h 109 Wonseok Kim A Critical Look at the Discourse of Educational Neutrality: De/Politicisation of Education in South Korea, 1987 to the Present  PAGEREF _Toc492654765 \h 110 Wrblewska Marta Natalia What kind of creatures have we become? Academic technologies of the self in the context of REF 2014 and the Impact Agenda  PAGEREF _Toc492654766 \h 111 Yanagida Ryogo (Im)politeness and Three Forms of Capital  PAGEREF _Toc492654767 \h 112 Yip Adrian Online representations of female and male tennis players: Content analysis and critical discourse analysis as complementary methodologies  PAGEREF _Toc492654768 \h 114 Zamri Norazrin The good mother Expectations versus realities: Discursive identity construction among Malaysian new mothers  PAGEREF _Toc492654769 \h 114 Zapf Holger Tunisian intellectuals after the revolution: The hegemonic project of anti-Islamism  PAGEREF _Toc492654770 \h 116 Zapletalov Gabriela MOOCs as digital ecologies: participation frameworks and knowledge construction in e-learning discussion fora  PAGEREF _Toc492654771 \h 117 Zappettini Franco Power to the people? Mediatizing populist ideologies in the Brexit campaign  PAGEREF _Toc492654772 \h 118 Zezulka Kelli Power, uncertainty and proximity: Person deixis and the language of theatre production  PAGEREF _Toc492654773 \h 119 Zienkowski Jan Articulation as a guiding principle for analyzing the interpretive functions of discourse: a heuristic for investigating the metapolitics of anti-labor union discourse  PAGEREF _Toc492654774 \h 120 Zierold Alexandra Pushing Boundaries with Discursive Pragmatics: The Refugee Crisis as A Crisis of Consciousness  PAGEREF _Toc492654775 \h 121  Keynote speeches MichaB Krzy|anowski  Discursive Shifts, Recontextualisation and the Multi-Level Critique of Discourse: Challenges in Critical Discourse Studies Ann Phoenix  Narratives and the Psychosocial in Discourse Studies One of the major developments in narrative research has arisen from the productive contestation between those advocating a small narrative approach and those advocating a big narrative approach. This debate, between those who agree that language and narratives are central to researching social life, highlights the ways in which ontological and epistemological issues make particular methodological possibilities and choices feasible and preferable and others dispreferred. The impetus for the small narrative approach came from conversation analysts interested in naturally occurring talk as action and the everyday minutiae of apparently inconsequential talk, as well as when people speak at length about their lives and so the big events that have happened to them. Analysis of small stories (now frequently referred to as narratives-in-interaction enables attention to how people build their narratives and the performative work done by the narratives. In doing so, it allows insights into the dilemmas and troubled subject positions speakers negotiate as they tell their stories and so their understandings of current consensus about what it is acceptable to say and do in their social groups and local and national cultures. Many conversation and discourse analysts would eschew readings of unconscious motivations. However, because attention to the small story allows close readings of how what is said is constructed and its dynamics, it can facilitate psychosocial readings of the implicit and unconscious links (free associations) between ideas produced in the telling of a story. This paper draws on studies of identities by bringing together small and big narrative approaches to consider the co-construction of narratives between participants and researchers. It examines what speakers orient to in their small story narratives, what appears to be motivating particular ways of telling their stories and the identities that are brought into being or reproduced in talk. The analysis fits with small story, narrative-in-interaction perspectives, but goes beyond conversation analytic notions of context as developing in sequenced turns to considerations of how social-cultural issues and dilemmas are evident in talk, even if they are not explicitly oriented to. The form of narrative analysis presented here is a version of psychosocial analysis in that it attempts to give equal importance to individual and to social and structural processes. Panels, roundtables, plenary discussions Round Table: Experiences and challenges with groups and associations In this Round Table, we will touch upon the more practical aspects of organizing Discourse Studies as field of research. What are the groups, associations and journals in which discourse researchers come together? MichaB Krzy|anowski will talk about the Journal of Language and Politics. While Jerzy Stachowiak represents the Polish Discourse Analysis Research Consortium, Hailong Tian joins us from the Chinese Association of Discourse Studies. Chris Hart will share his experiences with CADAAD. Ian Parker comes from the Discourse Unit. And Martin Nonhoff will have a look into DiscourseNet. Our objective is to compare experiences and reflect on challenges in organizing Discourse Studies. We will have a discussion about the changing places of discourse research in the institutions. Participants: Chris Hart, MichaB Krzy|anowski, Martin Nonhoff, Ian Parker, Jerzy Stachowiak Concluding discussion and the future of Discoursenet DiscourseNet is an international network of researchers in the field of Discourse Studies. Since 2006, regular meetings including 19 conferences and 2 congresses havefacilitated the debate among different disciplinary and national tendencies in Discourse Studies. Open to everybody interested in discourse research, DiscourseNet now focuses on building up an international community through their website (www.discourseanalysis.net). The concluding discussion will be a chance to discuss the future of the network and a possible discourse association. Everyone is invited to join the discussion. Discourse Analysis from Theory to Application to Impact The aim of this panel is to reflect on the links of the field of Discourse Analysis to other professional realms and on the transfer of knowledge from discourse scholars to potential end-users or stake-holders. The topics covered would include both theoretical underpinnings of the fields embeddedness in society and the practical aspects of impact-related activity of researchers possible challenges, pitfalls, risks but also potential rewards and opportunities. The panel would bring together researchers in the field of discourse analysis who have a track record of engagement with stake-holders and representatives of professional groups. Discourse Analysis is a theory and a method which is strongly connected to real-life communication. Pragmaticians investigate everyday micro-practices, scholars from the post-structuralist strand look at patterns connected to the functioning of wide discourse(s) and critical discourse analysts focus on the link between language and power in various social settings. Even though each of the above-mentioned strands makes important points on how phenomena of text and talk are connected to broader social problems, the discipline as such is considered a purely academic one, with relatively few scholars regularly engaging with stake-holders in the wider society. However, there are examples of successful collaborations with the world of business, medicine, industry and agriculture some of them showcased in case studies submitted to REF 2014. Talks in panel: Alexandra Georgakopoulou Small Stories 'Impact': A Case of re-, trans- and poly-Storying Arran Stibbe Ecolinguistics Jo Angouri The many impacts of/in sociolinguistic work Abstracts of talks Angermuller Johannes Discourse and social antagonism. For a Strong Programme in Discourse Studies Discourse analysts are often criticised for implicit political biases their research conveys. Yet some of these criticisms may be countered if the principles of discourse research were applied more consistently. In this contribution, I will make the case for a Strong Programme of Discourse Studies, which has the following four principles: symmetry of explanation, heterogeneity of factors, multi-perspectivality and critical reflexivity. This contribution traces the Strong Programme back to the founding traditions of French and Critical Discourse Studies. Taking inspiration from debates around truth and reality in Science and Technology Studies, Strong Programme discourse research asks how social antagonisms are constructed in discursive practices. By conceiving of discourse in terms of a positioning practice in the social, it prolongs the practice turn in the social sciences. Angouri Jo The many impacts of/in sociolinguistic work Sociolinguistics has within it a strong tradition of problem based enquiry, working with non-academic professionals and bringing benefits to society. Although considerable effort and discussion within the field goes to sociolinguistic theory, methodology, data as well as the academic quality of the work, there has been less open discussion on it societal impact. The way we are trained, and are training our students, to write about research, also, tends to downplay our societal contributions. At the same time, sociolinguistic work also feeds into impact case studies under research excellence frameworks. In this paper I am reporting on a current project (with Karen Corrigan, Robert Lawson and Dave Sayers) which aims to kick start a new area of debate in sociolinguistics. This involves a novel sociolinguistic genre, one that maintains a basis in robust empirical findings but focuses on our contribution to society. The paper provides an overview of the history of the influential work done by sociolinguists over the decades and then proceeds to set out a frame for building up this area of dialogue in future. I will reflect on the aims of our project and provide examples of our current work. I then turn to the experience of the journey of a piece of research that led to two impact case studies under REF 2014 submitted by UWE, Bristol and University of Bristol. I discuss how the sociolinguistic research was translated for the needs of the impact case study and what I learned from its trajectory. I mainly focus on the concept of evidence and the various meanings and instantiations that were negotiated between the stakeholders involved in the telling of the impact story in 2014. I close the paper by turning to opportunities for sociolinguistic research as well as the challenges for the future. Badir Smir A survey of the semiotic analysis of academic discourse  In this paper, I would like to discuss the contribution that post-structuralist semiotics has brought to the analysis of academic discourse. The semiotic model was developed initially for the analysis of tales and myths. It has been gradually extended to various forms of fiction (novels, short stories), and then, according to "a growing degree of complexity and abstraction", to all "forms of social production of meaning" (p. 5). This is the project stated in the first pages to a book entitled Introduction to Discourse Analysis in Social Sciences (A.J. Greimas & E. Landowski eds, 1979). The generalized extension is based on a typology of discourses that has been illustrated by specific analyses published in the 1980s (Bastide 1981, Bastide & Fabbri 1985, Landowski 1986, Bordron 1987). One may be considered that the research project led by Greimas and Landowski is thus located at the farthest point of development and initial application of the model and it is therefore a test for the narrative hypothesis. In doing so, the semiotic approach took the risk of being confronted with other models of analysis, such as they were elaborated in theoretical frameworks resulting from rhetoric (renewed in the 1950s by Chaim Perelman and his school ), pragmatics (cf Parret 1983 & 1987), sociology of knowledge (from the founding work of Berger & Luckmann 1966), or as they relate to other theoretical currents in the language sciences (in particular, In France, the Althusserian discourse analysis). For the discourse in social sciences, these models offer two advantages over that of semiotics: on the one hand, it seems that the theoretical postulates on which they are worked out are more directly in accord with this type of discourse; on the other hand, they can count on a solid tradition of studies to ensure the sustainability of the results. Nevertheless, the model of semiotic analysis is original and it has also an advantage: it is general. I will put forward the benefits of this generality. Badoi Delia Georgiana Critical Policy Sociology as Innovation? The Circulation of the intellectual discourse of social scientists working in the policy making process My research project is regarding a heuristic approach to study the critical policy sociology in Romania. Considering the lack of academic studies about the post-communist development of sociology as science and how policy sociology knowledge contributes to the elaboration of both public and social policies, this topic has an academic focus for exploratory sociological research and critical analysis. This new academic discipline of critical policy sociology requires a further research in order to discover possible connections between academic knowledge and the implementation of policies. For positioning the policy sociology as exercise in the intellectual understanding of the sociological field of policy research, there are also some interdisciplinary perspectives that influenced the political part of this approach. There is a crucial consideration of whether social sciences influence the formulation of policies: many academics working in applied fields feels that their work has little or no impact upon the policy community (Sibeon, 1998: 162). For start, considering that social sciences have no impact at all upon the direction of formulation of the policies, its not a critical argument. But, the limit of this research shows that relevance of social sciences for public policy it is hard to be explored during only a sociological research on policy makers and social scientists working directly in the policy process. Particularly given some qualitative research techniques that received more attention on this proposed approach (Ball, 1994; Maguire and Ball, 1994; Ozga and Gewitz 1994; Wallace et all, 1994) this research apply as primary data, textual analysis of policy discourses for better interpreting the policy process. For a critical analysis on policy process, primary sources, as well as secondary sources (literature review) are taken into consideration. Similar studies on policy analysis emphasize policy as text and discourse by studying governmental and policy texts, reports, minutes of several meetings etc. (Ball, 1994, Gale, 1999; 2007). This exploratory study underlines the construction of critical policy sociology in an institutional space, in terms of the legitimating strategies of the key actors who are driving the policy process, which will be explored during interviews. Critical policy sociology as research topic focalizes on the policy discourse and what is behind it, as symbolic dominance for political control in the elaboration of the policies. Bardaoui Ismail A Linguistic Analysis of the Political Discourse of the Justice and Development Partys Pre-Government and In-Government Discourse Morocco organized early elections in 2011 as a reaction to the protests that Morocco had witnessed during the MENA uprisings. These elections brought the PJD to power for the first time in Moroccos history. Given the importance of this phase in Moroccos history, the study analyzed the PJDs pre-government and in-government eras political discourse with the aim of discovering the partys discourse strategies and characteristics, as well as its evolvement through these two major phases . The study adopted Chiltons (2004) model of analysis developed in his book Analyzing Political Discourse, Theory and Practice. The major results of the study show that the PJD relied mainly on the strategy of legitimization in their self-representation during the electoral campaign by using particularly the discourse device of frame. The PJD employed essentially the strategy of delegitimization against their opponents. They also exploited the MENA uprisings context using mainly the strategy of coercion. The PJDs discourse turned out to use delegitimization through rebukes against the opposition in general; it also maintained the use of the strategy of delegitimization against the PAM. The PJDs discourse relied on the strategy of propositional coercion to argue for their confidence in winning the coming legislative elections. Becker Matthias Jakob Antisemitic parlance in readers' comments of the left-liberal newspapers Die Zeit and The Guardian The phenomenon of antisemitism has always been transferred in various forms. Especially on the Internet, antisemitism in the shape of hostility against the Jewish state is spreading on a large scale. In my PhD thesis, I am analysing antisemitism expressed in readers comments on British and German media websites related to the Mideast conflict. The Guardian and Die Zeit, two left-liberal newspapers, provide the data of my linguistic analysis. Readers of these journals mainly align themselves with the respective political position. Despite their humanistic and democratic positions, implicitly uttered antisemitism can easily be found within their comments. What my research also reveals is that the discourse on the Mideast conflict shows the function of relieving the collective consciousness from committed injustices in European history. Relativizing such chapters, the legitimacy of identifying with ones own nation can be (re-)established. In Germany, also politically moderate web users often draw analogies between Israel and Nazi Germany. Through the discursive construction of a Nazi-like regime in the Mideast, the uniqueness of that period of German history seems to fade. Interestingly, comparing Israel to European atrocities is a phenomenon to be found also in the UK. In British discourse, web users present Israels policies as reminiscent of British colonialism. Through providing an overview of the most representative forms of such argumentation through a pragmatic analysis, my work aims at examining the characteristics of debates on Israel. Different historical backgrounds guide to divergent narratives that determine taboos and tendencies of language use. Borrelli Giorgio Discourse Studies and materialistic semiotics: proposals for a terminological (and theoretical) convergence The social production of meaning and the intricate relationship between language and power constitute two fundamental topics of the critically oriented Discourse Studies. These strictly connected themes were also analysed by the Italian scholar Ferruccio Rossi-Landi (1921-1985) from a semiotic perspective. More specifically, he interpreted the social production of meaning as a work process understood in a Marxian sense. In the light of this assumption he maintained that verbal and non-verbal language can be subjected to specific dynamics of exploitation and commodification. Furthermore, he proposed a semiotic analysis of ideology as the form of discursivity. In this presentation, I would like to illustrate how Rossi-Landis materialistic semiotics presents certain fundamental convergences with the categorical framework of Discourse Analysis, especially in the version structured by Norman Fairclough. Particularly, I believe that such a parallel can be established referring to concepts like language, semiosis, argumentation, dialectics, ideology and many others. In line with this proposal, I will try to explain that all these concepts present a semiotic character and, consequently, that semiotics especially in its materialistic version is an inextricable aspect of the multidisciplinary approach practiced by Discourse Studies. Eduardo Chvez-Herrera Similar roots. New relationships? Discourse analysis and semiotics Discourse analysis and semiotics are fields dealing with multiple aspects of meaning-generation processes. Despite the fact that both disciplines are heavily rooted in linguistics, they share complex relationships that need to be stressed insofar as they are paramount domains to explain the functioning of culture. In this paper I aim to provide historical background to point out the diversity of links between semiotics and discourse analysis. Their first threads hark back to the 1960s, when both were new spaces of debate for language sciences, as well as a junction with other disciplines such as anthropology, philosophy or psychoanalisis. Nonetheless, it was until the 1990s when several authors, from different perspectives, established more concrete connections between these disciplines as can be noticed in the works of Courts (1991), Delorme (1992), Charadeau (1995) Fontanille (1998), Kress & Van Leuween (1996), (Bonnafous & Jost, 2000). More recently, some other authors have outlined new relationships between them. This is the case of: Haidar (2006), Siefkes (2015) or Gaspard (2015). We suggest that these relationships deserve to be reviewed so that we take advantage of their interdisciplinary character. Cheong Huey Fen Action-Oriented Approach to Discourse: A 'functional' alternative for a 'functional' discourse analysis? The key concept of this paper is the term 'function(al)' which is paramount in functional linguistics. The paper anticipates an interesting debate of 'What is a function?' and 'How to be functional?', in relation to linguistics particularly discourse analysis. While the first question refers to the function of language and discourse, the latter questions the existing analytical tools in depicting the functionality of language/discourse. Here, I aim to highlight the gap in defining functional linguistics, i.e. lacking consideration of genre and non-linguistic, semiotic (multimodal) features in discourse. These justify action-oriented approach as a possible analytical tool for a functional discourse analysis. Inspired by Austin's (1975) Performativity Theory, Scollon's (2001) mediated discourse analysis, and van Dijk's (1977) theory of action, this approach takes communicative action in discourse as the unit of analysis. It does not only analyse how discourse functions as action through a communicative genre, but also explicitly depict a functional discourse, i.e. its functionality in action. I will illustrate this through discourse analyses on product packaging and facebook brand page of the same brand. A comparison between both discourses reveals different multilayered interpretation of functions from multimodal feature and genre to discourse, although they share the same marketing goal (function). Chilton Paul Discourse, Meaning, Mind and power Populism is realised in discourse, that is in language deployed in context. At the core is the phrase the people. But what does this mean? The paper opens with a rapid overview of what we mean by meaning, outlining the neuro-cognitive-linguistic approach to meaning as a complex event in the representational and emotional circuitry of the brain. Meaning is also controlled, at least to some extent, by speakers who have the power to manage text, whether spoken or written, and to disseminate it. The rest of the paper seeks to show how collocations in texts modulate the perceived meaning of the expression, the people. The analyses show how different powerful speakers manage the meaning of this expression. Specifically, it seeks to indicate how the populist meaning of the term is shaped and how it coheres with other populist discourse meanings, many of which have been described in sociologically oriented accounts. This small case study compares two inaugural addresses, that of Barack Obama in 2009 and that of Donald Trump in 2017. In order to demonstrate commonalities, as well as local differences, between populist discourse in different countries, I also analyse a speech by Marine Le Pen following Trumps inauguration. It is suggested by way of conclusion that populist discourse relies on emotive lexical cues and that the latest scientific developments in linguistics point the way toward an evidence-based demonstration of how political discourse produces mental effects. Chimbwete Phiri Rachel Regulating the discourse of HIV/AIDS in health consultations in Malawi The paper analyses HIV/AIDS counselling sessions in a rural hospital in Malawi in order to understand the interplay between different types of knowledge about HIV/AIDS and relations of participants in this health care context. It is observed that in Malawi HIV/AIDS prevention and management campaigns, as carriers of official HIV/AIDS knowledge, are disseminated on various media but there are also sociocultural and local knowledge that sometimes challenge this mainstream discourse. This paper examines the discourse of health care to understand how positions of participants are negotiated in the reproduction of knowledge of HIV/AIDS at health care level. In order to assess how participating subjects are positioned in this reproduction of HIV/AIDS knowledge this study analyses audio-recordings of antenatal group talks involving health practitioners and clients in a local community hospital in Malawi. This ethnographically informed study employs a discourse analytical approach and Bernsteins model of pedagogic discourse to explore the HIV/AIDS discursive practices that exist in this context. Findings demonstrate that the health professionals employ strategies that regulate the knowledge of HIV/AIDS among the clients and at the same time negotiate fluctuating power relations that constitute this discourse. It is further observed that the participants positions and power relations in this context are not static but change in a dynamic way depending on the different health professionals holding the counselling sessions. Understanding how participants relations and differing HIV/AIDS knowledge are negotiated in this context is crucial for improved client services as well potential adherence to treatment. Clyne Eyal Which comes first, language or discourse? The case of the Zionist language and its untranslatables This paper considers the unique properties of contemporary Hebrew as a Zionist language. Going beyond the (sometimes banalising) nation-langue nexus, this work-in-progress highlights the exclusivity of location and speaking community of contemporary Hebrew, as well as its mutual unintelligibility, to typify spoken Hebrew as an isolated/isolating language. By analysing ideological-epistemological charges in untranslatable concepts, following Barbara Cassin, this work brings to the fore the way in which Hebrews isolating element fosters and is fostered by Zionist specificities at the level of its default denotations, and the language being both proactively formed and informed by the national movement and political conditions under which it developed/appeared, in the late 19th century. More broadly, as a new language, contemporary Hebrew is an opportunity to examine the relationship between language and discourse (in its Foucauldian sense), by accounting for a languages geography, distribution and history as part of the analysis of situational and situated discourses where it is being used. In addition, pointing to the possibility of inbuilt readability of collective stories in a language, or to the impossibility of a non-discursive language, invite us to think about discourses priority to language, and about a language's positionality. Dufour Francoise The distributed agency in the discursive construction of e-academic identities Since the advent of global university rankings and evaluations, higher education institutions have developed institutional websites and encouraged academics to create their own webpages. In the context of an increasingly competitive environment, researchers forge e-academic identities as part of positioning strategies induced by the higher education system. Institutional websites are intermediate objects that play a social role (Vinck 1999), notably part of a dispositif rputationnel (made of discursive and non-discursive elements). In the personal webpages I first identify the many elements that contribute to the construction of this e-identity (picture, career path, publications, keywords, text of self presentation, funded projects) and their dialogic interaction with different interdiscourses. My analysis then focuses on the descriptive part of the researchers "presentation of self" (Goffman 1973) by comparing different countries of work (France and UK), disciplines (Linguistics, Sociology, Postcolonial Studies), gender... Finally the analysis of different discursive processes reveals a distributed agency at stake in the discursive construction of an e-academic identity. Efthymiadou Christina Performing trust in business partnerships: a discourse analytical perspective This paper reports on an on-going PhD project which investigates the development and performance of trust between Greek and Turkish business partners in a cross-border collaboration setting. More specifically, the presentation draws on preliminary findings focusing on the ways in which participants conceptualise and also construct and negotiate trust through their discursive practices. Trust in the project is understood as a dynamic construct that operates mainly in the interactional order. It is perceived as a discursive accomplishment, something partners do in interaction either in institutional settings or in their everyday personal lives. Trust in the data is intrinsically linked to the personal relationships of the participants, which develop around certain identities they foreground. Special attention is paid to a shared regional identity that takes prevalence over national affiliations and is performed by participants throughout the data. The project adopts an ethnographic approach and seeks to capture the ways in which trust is understood and warranted by participants. The data include 56 hours of semi-structured ethnographic interviews with business partners and audio and video recordings of natural interaction including formal meetings, dinners, visits and everyday talk. The data were analysed from an interactional sociolinguistic perspective, drawing on narrative analysis and positioning theory.Farrelly Michael Using Nvivo for Identifying and Coding Intertextuality in CDA Recent characterisation of critical discourse analysis (CDA) as a handcraft style of analysis in need of greater adoption of corpus methods has gone largely unexamined in the CDA literature. Corpus linguistics clearly has some value for CDA: OHalloran (2007) suggests that methods of corpus linguistics can augment CDA, Baker et al. (2008) call for triangulation of small scale analysis with corpus analysis, and Mulderrig (2008, 2011) argues that corpus methods have value in revealing otherwise hidden patterns, but points out that results need to be brought into dialogue with social theory in order to be meaningful. However, the CDA/Corpus literature does not adequately address the potential for computer-assisted qualitative data analysis software (CAQDAS), such as Atlas-ti or Nvivo, to facilitate both detailed textual analysis and patterns of language use across a body of texts. This paper begins to assess this potential with particular attention to the use of Nvivo in the analysis of intertextuality. Specifically, the paper assesses a range of techniques through which critical discourse analysts might use Nvivo for identifying and coding intertextuality across a moderately sized corpus of policy texts. We argue that the use of computer-assisted qualitative data analysis software does have the potential to be employed as part of a method for analysing intertextuality. Through a systematic appraisal of Nvivo as a tool for analysing a specific discourse feature - intertextuality - the paper begins to shed light on CAQDAS as a bridge between handcraft and corpus approaches to CDA.Fragonara Aurora Empathy as a key concept for analysing political discourse : the example of tweets by politicians Political discourse can be spread through different media and display different communication strategies to reach out to the electorate. The understanding of such interaction with the voters can benefit from a discursive and cognitive-linguistic approach that takes the concept of empathy into account. Empathy defines the cognitive ability to examine a situation by adopting another persons perspective and by partaking in their emotional state. Linguistic markers of such a cognitive operation can be found in political discourse. My comparative analysis of Marine Lepens and Nigel Farages Twitter accounts show the presence of several discourse features, enabling the two politicians to convey the idea that they are empathizing with the voters. These features vary and combine some specific discourse/text structures (the free indirect speech, the anecdotic tale, told from the voters point of view) and some smallest semantic markers: the use of inclusive we/nous; the vagueness in naming entities (lite, people/peuple, system/systme, land), the semantics of verbs expressing feeling and sensation. These linguistic markers are part of a positioning practice that aims to present the two politicians as members and spokespersons of the electorate rather than two personalities of the political establishment.Furko Peter Manipulative reports in mediatized political discourse The paper will take a CDA approach to the manipulative potential of different types of reporting, informed by linguistic pragmatics as well as corpus linguistic methodology. The aim is to investigate how members of the in-group are represented differently from members of the (constructed) out-group in mediatized political interviews. While broadsheet and tabloid newspapers have been widely studied from this perspective, there is very little CDA-informed research into spoken interactions such as confrontational interviews or political celebrity interviews in general (cf. Wodak & Meyer 2009: 10), and with respect to reporting in particular. In connection with the written media, it has been observed that in-group members are more often quoted directly than out-group members, and if the latter are given direct citation, it is usually when they are represented as being extremist, illogical, aggressive or threatening (Baker et al. 2008: 295). The present paper will argue that in addition to direct and indirect reporting, a third type of reporting, referred to as voicing also needs to be considered when analysing spoken discourse. Voicing the discourse of others lends itself to manipulative representation of out-group members, since it presents a hypothetical/imaginary utterance with a lower degree of pragmatic accountability (cf. Lauerbach 2006). The paper will adapt the combination of qualitative and quantitative methodology with three methodological perspectives (also serving as stages of research): 1, automatic semantic annotation of reporting verbs and expressions with subsequent manual correction, concordancing and cluster analysis, 2, manual, multi-tiered annotation of reports, where the layers are: o type of reporting (IR, DR, voicing); o person whose claims are being reported (in-group / out-group); o discourse relation of the report with respect to the previous discourse segment (disalignment, challenge, support, elaboration, exemplification, etc.). 3, qualitative analysis of borderline cases, marked by inter-annotator disagreement or contextual parameters not factored in during the previous two stages. The corpus for analysis consists of two test corpora (confrontational political interviews and celebrity political interviews) and two reference corpora (confrontational scripted discourse and natural conversations). The different patterns of reporting suggest that despite shared genre characteristics between confrontational scripted discourse and mediatized political interviews, on the one hand, and natural conversations and celebrity interviews, on the other, the two types of political discourse display a bias to voicing. Moreover, we find co-occurrence patterns of out-group and voicing / indirect report annotation tags as well as in-group and direct report annotation tags more frequently in political discourse than in scripted discourse or natural conversation.Garca-Jerez M.E. Critical Discourse Analysis and Rhetorical Criticism. Understanding the Relevance of Ideology in Academic Writing [POSTER] Critical discourse analysis (CDA) is an approach to discourse which studies the relationship of power between dominating and oppressed social groups by analyzing linguistic forms. Rhetorical criticism interprets and evaluates the means of persuasion involved in a rhetorical text. Both CDA and rhetorical criticism can be used to evaluate discourse from different perspectives: The perspective of social relationships and the perspective of argumentation, respectively. Although comparatively similar in certain aspects, it is their distinctive main focus that make it relevant to discuss the convergence of CDA and rhetorical criticism and their application to academic writing. In this paper, I discuss the advantages of using an approach to study discourse which involves both CDA and rhetorical criticism, the importance of such an approach to the study of ideology in argumentation, and, consequently, its significance to the teaching of academic writing. Georgakopoulou Alexandra Small stories 'impact': A case of re-, trans- and poly-storying Small stories research, a framework for narrative & identities analysis that I started developing over a decade ago, has experienced an unintended, unforeseen and, by and large, welcome and enriching uptake by different fields (e.g. sports sociology, narrative psychology, organisational research, etc.) and stakeholders: from counselling on the go for homeless people, narrative inquiry into Alzheimers and Parkinsons patients, to facilitating reflections of pre-service school teachers, designing educational material for programmes for minority children in Greece, etc. As a result, small stories became an impact case in the REF 2014 submitted by the Classics Unit of Kings College London. In this talk, I will reflect on the promise and perils of this dual trajectory of small stories research, i.e. of reaching out to fields outside of (narrative) discourse analysis, on the one hand, and, on the other hand, being viewed as research with impact. To do so, I will deliberately manipulate the original descriptor of stories so as to coin and draw on three inter-related concepts: re-storying, trans-storying, and poly-storying. These concepts suggest the dynamic construal, the mediation by new narratives, and the multiple, parallel and intersecting threads of inquiry that are involved in what is often seen as a uni-dimensional and linear process of passage from theory or analysis to practice. In the case of small stories research, in particular, I will argue that its ongoing re-storying, trans-storying and poly-storying have made for a complex, uneasy, partly rewarding partly frustrating relationship between epistemology, method and analysis.Gharbi Mariem & Ben Amor Riadh Adopting and Adapting Interdisciplinary Toolkits to Analyzing Public Apologies Apology is a crucial phenomenon in political discourse given the multifaceted effects it can imply. Political apologies are defined as being a complex generic type of discourse. Their language is rich and ambiguous. Therefore, they have been the subject of different yet relatively little work (Harris, Grainger & Mullany 2006, p733) which aims at studying the ways in which public figures use the different strategies of the speech act of apology. These works viewed apologies from mainly two perspectives; a sociolinguistic and a pragmatic one in isolation. (Gofman 1971, Abadi, 1991, Benoit 1995, Holems 1995, 1998, ONeil 1998, Reiter 2000, Bavelas 2003 Meier 2004, Harris et al, 2006, kampf 2008, and Ogiermann 2009) Relatively, succeeding studies urged for the need of evoking multiple analytical tools to examine the controversy that apologies create. Lakoff (2001) calls for analyzing apologies from the perspective of phonology, syntax, lexical semantics, speech acts pragmatics, conversational analysis, narratology, and sociolinguistics. He argues that apologies are a good nominee for an interdisciplinary analysis due to their multifunctional nature. Nonetheless, in his study Lakoff (2001; p201) expatiates on the pragmatic view without mentioning the importance of Forensic linguistics in dealing with such tricky speech events. Henceforth, this piece of research extends the scope of analyzing public apologies to adopt tools from firstly syntax (salience and negation) to show how form can be used to introduce an apology without fully stating it. Secondly, analysis also includes tools from conversational analysis theory (the interpersonal theory), for focusing on the recipients understanding of apologies is as much interesting as focusing on the way public figures apologize. Lastly, tools from forensic linguistics (metadiscursive strategies) are also adopted to prove how apologies are manipulated so not to be rejected by the recipient. In brief, the previously mentioned different methods are to be integrated to adapt to the complex process of restoring equilibrium between the offended party and the apologizer in cases of public apologies in general and presidential apologies in particular. Hah Sixian Positioning practices of academic researchers in research interviews This paper examines the communicative practices of academic researchers in the fields of applied linguistics and linguistics in UK universities. The process in which academic researchers communicate with and understand one another is seen as a discursive one in which interlocutors position oneself and one another in various ways, as afforded by the discourses surrounding the interactional setting and other institutional factors that bear upon the interaction (Edwards and Potter 1992; Harr and Van Langenhove 1999). In a study of thirty research interviews with researchers ranging from early-career researchers to professors, it is found that certain linguistic pragmatic strategies are employed in these positioning processes. Positions are negotiated and construed in the moment-by-moment interaction between the interviewer and respondent in an ongoing discursive process of interpretation, ratification, and negotiation. Researchers construct certain positions for themselves while resisting others in this process of communicating their work and themselves as researchers by mobilising academic and non-academic categories and employing metadiscourse. It is also found that utterances are often dialogic and reveal the respondents constant negotiation of positioning with unidentified voices besides the interviewers, which point to larger discourses located outside the interview. The methodology behind this study applies insights from conversation analysis and the linguistic framework of polyphonic analysis, Thorie SCAndinave de la POlyphonie LINguistiquE (ScaPoLine) (Flttum 2005; Angermuller 2014).Hart Chris 'Riots engulfed the city': An experimental approach to legitimating effects in discourses of disorder Much has been made of the ideological and legitimating functions of metaphor in critical discourse studies. Recently, however, the extent to which metaphors in discourse genuinely activate an alternative (source-) frame and, therefore, the extent to which metaphors in discourse achieve framing effects, has been called into question. In this paper, starting from a qualitative analysis of media responses to the London Riots, I report a recent experiment testing the legitimating framing effects of FIRE metaphors in discourses of disorder. Specifically, due to associations with WATER in the FIRE frame, I tested whether this metaphor affects perceived legitimacy ratings for police use of water cannon in response to civil disorder. Results suggest a significant effect. The presence of fire in literal images of protest and in mental imagery invoked by FIRE metaphors have similar effects in facilitating support for police use of water cannon. These results add weight to claims made in critical metaphor analysis as well as to simulation theories of metaphor. More generally, the paper shows how experimental methods can be usefully incorporated into critical discourse studies.Horrod Sarah From policy to practice: exploring recontextualisation within higher education In the current higher education environment, Bernsteins (1990) notion of recontextualisation and his exploration of influences on pedagogic practice have never seemed so relevant. In this study, I examine the relationship between policy discourses and university assessment. Using a conception of context and analytical tools from the Discourse Historical Approach (DHA) (Reisigl and Wodak, 2015), I explore how DHA macro-analysis e.g. of discourse topics and macro-strategies and micro-analysis e.g. of discursive strategies, can shed light on the forms of argumentation within this field of action. For example, I examine the use of topoi within selected higher education policy documents. To further explore reported practices and identities, I use interviews with students and staff to investigate participant perspectives and the multi-layered context (Krzy|anowski, 2011). I analyse intertextuality and interdiscursivity between assessment texts, reported practices and key policy documents. Findings suggest some clear links between policy and practice; with the education field drawing on particular discourses. A key concern is to explore the merits of the detailed linguistic and contextual analysis within the DHA approach in tracing the extent to which policy impacts on practices and the ways in which people respond in a seemingly increasingly managed environment.Husson Anne Charlotte Thinking with metaphors: a genealogy of articulation in discourse studies [This paper has been designed as part of the panel "Discourse studies and the concept of articulation", organised by Jan Zienkowski and Anne-Charlotte Husson] In 1975, French discourse analysts Paul Henry and Michel Pcheux put forward the concept of _articulation dnoncs_ as a way to account for the materialisation of ideology in language. In 1977, Ernesto Laclau published in English _Politics and Ideology in Marxist Theory_, in which he first developed his own version of articulation. Both concepts spring out of Marxian theory, both rely on the power of the metaphor of articulation. Yet there seems to be little to no connection between Laclaus theory and that of Pcheux and Henry. This paper proposes a genealogy of articulation. I begin with its linguistic, structuralist origins in the form of Martinets double articulation. Althusser then attempts to translate Martinets idea into discursive terms, thus providing a common although implicit denominator between Laclaus and Pcheuxs differing versions of the concept. Two metaphors are at stake in this genealogy : that of articulation, but also, as far as Althusser and Laclau are concerned, that of discourse. Such a genealogy thus raises important questions for the epistemology of discourse studies, in that it invites us to reflect on the use of metaphors in theoretical discourse. Jimnez Luca Discourse and information quality: analysing referred speech in two Spanish public television services Additional contributors: Cristina Ruiz, Carlos Aguilar, Mara Angeles Garcia, Lydia SanchezThe objective of this work is to analyse discourse in two Spanish public news services to test if it supports certain ideological and political values. In order to do so, it has been analysed the way political actors are presented and the discourse analysis methodology has been adjusted to focus on the strategies employed by journalists to reproduce declarations publicly delivered by Spanish politicians. The research is based on a quanti-qualitative empirical analysis performed on a representative sample of 91 news covering political current affairs, broadcasted in Spain in prime-time by two news services (the national TV public media service -TVE1-, and the TV public service in Catalonia -TV3-) during the week previous to the start of the 20th December national Elections campaign (November 24th December 3rd 2015). This sample allows to carry out a comparative analysis of the discursive strategies employed by two news services and observe differences in the way political actors are presented by TVE1 and TV3. Specifically, the study reveals that journalists can support certain ideological and political values through indicators such as the use of different kinds of citations, and which are the dicendi verbs and the types of words used to represent political actors.Kaal Bertie Discourse- Space Studies and applications: Finding variation in coordinate systems of discourse rationales This paper extends on Chilton's Discourse Space Theory (2014) by applying it in a discursive, constructural manner to find varation in the spatial premises, or worldviews, in which arguments make sense. A Space, Time and Attitude (STA) model for text analysis (Kaal 2017) shows variation in political parties' argument structures at a higher semantic level than words and content. Rather, it seeks patterns in the temporal and spatial framing of attention fields and point of view. In this way the STA approach shows a novel dimension on which parties and their ideological grounding might be distinguished and positioned. Spatial cognition is a generic human feature that forms a stable factor to find variation in its culturally diverse coordinate systems (Levinson 2003). The spatial paradigm and its analogue organising capacity in thought and language is the source of reason, communication and stance taking, towards establishing intentions for action (Searle 2010). Cultural variation is presented in coordinate systems (e.g. intrinsic, absolute, realtive, or egocentric, allocentric, 0-centric directions of fit. These directions of fit give a logical causality towards intentions for action. The approach links Levinson's empirical work on coordinate systems in language and thought with Searle's directions of fit and Searle (2010) and Duranti's (2015) anthropological discourse approach to the intentionality of language use. Other literature from CDS contributes to the approach to identify space and time references (Filardo Llamas et al 2015). STA coding was also applied to find evidence of dissonance between technological and social discourses and their frames of reference. I would like to talk about how this open discourse approach may be adapted to other contexts in which language and society interact and establish the logic for power structures. On a meta-level, I would like to discuss DSTin practice in the light of transdisciplinary research, as a way to build bridges between micro- and meso-levels of how people make sense of and in dynamic social worlds through visualisations of complex phenomena. Kedves Ana & Sue Wharton Identifying social actors in text: an heuristic model Much discourse work relies on the construct of the social actor, who may be present in text in a number of ways: as the producer of text, as a represented entity, as the intended receiver of text or as a combination of the above. Yet there is no clear consensus on the definition of a social actor or on how their presence in text may be identified or categorised. In this paper we offer a practical approach, based on the transitivity system of Hallidayan Systemic-Functional linguistics, to the identification of social actors in text. We explain how our model was used as part of a corpus-based critical discourse study of online media reports of a public debate, and enabled us to locate, and then focus on, those social actors who proved most significant in the discourse. Finally, we explore the implications of our approach for the wider goal of defining a social actor.Kelsey Darren Brexit, Farage and the Heros Journey: A discourse-mythological analysis of archetypes, affect and ideology This paper presents an innovative analytical framework that synergises approaches to discourse, mythology, affect and ideology to analyse online news. Its case study is concerned with affective mythology and right wing populism in the discourse of Nigel Farage and the Mail Online. It shows how archetypal traits of mythological Heroism appeared through Farages image as a man of the people who distinguished himself from the political establishment. Through Campbells (1949) monomyth we see a discursive trait of this archetypal convention: The Heros Journey. Farage was constructed as a man on a mission, fighting against the odds, overcoming trials and tribulations to take back control from the EU. Hero mythology functioned through political discourses to suppress ideological and historical complexities that contradicted Farages populist image. My analysis then considers the affective-discursive dynamics operating through Mail Online reader comments. This enables us to look more closely at responses to news discourse, which in this instance reflected the affective qualities of the monomyth. Through this attention to a powerful albeit familiar archetype, the ideological tensions of British national identity and EU politics are analysed in light of the referendum. Kerboua Salim Collective Identity and the Discursive Construction of Insecurity: Exploring Eurabia, Islamofascism, and the Great Replacement Theses Pluralist and multicultural societies have always succeeded in accepting religious, linguistic, and cultural diversity in their midst. However, since the beginning of the 21st century, the questions of collective identity and ontological insecurity have become critical issues in Western political and societal debates. Western cultural pluralism is being threatened by a specific discourse that is constructing Arab and Muslim otherness as an ontological threat to Western and European security and identity. Relying on the social constructivist approach and Foucauldian Discourse Analysis, the paper examines this discourse and the knowledge and reality it produces. In the US and European public spaces, some identity-based and ideologically motivated individual and collective actors are producing a new knowledge designating Arab-Muslim peoples and their faith as the new enemy. This paper looks into the discourse developed these actors in their (somehow successful) attempt to promote a new inter-cultural paradigm that relies much on Samuel Huntingtons and Bernard Lewis clash of civilizations thesis. The paper emphasizes the essentialist and Manichean neologisms of Eurabia,Islamofascism, and the Great Replacement. It argues that these neologisms and the discourse in which they operate are creating a new constructed reality.Keszei Barbara, Pter Brzik, Andrea Dll Linking psychological drawing analysis and discourse analysis Our aim is to highlight the adaptation of the Seven-Step Configuration Analysis method (SSCA) to discourse analysis through the example of mental mapping. The toolset of this drawing analysis method is partly analogous to the theories and methods used in discourse analysis for visual data, the application of SSCA may further their evolution. SSCA is an interpretation system originally developed as a method for psychodiagnostics and art therapy (Vass, 2012). However, many of its techniques (e.g. methods of intuitive analysis, global analysis, item analysis, etc.) have proven useful for analysing virtually any piece of pictorial product. As a database we used mental maps created by using the free recall method. Various disciplines (e.g. psychology, sociology, anthropology) apply this method while investigating peopleenvironment transactions. We introduce the SSCA method, and its potential applications and limitations in discourse analysis through the analysis of the mental maps of two city squares in Budapest, Hungary. We emphasise the common aspects of SSCA and the methods and principles of multimodal discourse analysis (e.g. the relevance of context, configurations are interpreted instead of isolated signs, Unsworth and Wheeler, 2002), and show our results (eg. categorization and interpretation) of the drawing analysis of the mental maps using discourse analytical theories and practices such as the three semiotic functions: the representational, the interactive and the compositional functions (Halliday, 2004). Merging the two different paradigms could be beneficial for researchers from both backgrounds providing an opportunity for alternative information gathering tools and analysing prospects. Veronika Koller, Marlene Miglbauer "The people have spoken": vox pops on the 2016 British EU referendum and the Austrian presidential elections Despite different political systems and election events, the 2016 British EU referendum and the Austrian presidential election showed similar divisions between liberalism and populism. We analyse examples of vox pops, i.e. short interviews in public space, from British and Austrian voters. Specifically, we ask what topics and motivations are made relevant by people voting for or against leaving the EU and far-right candidate Hofer, resp., and what linguistic features are used. After reviewing some of the literature on the genre of vox pops (Feng 2017), the discourse of right-wing populism (Wodak 2015) and voting motivations (Kemmers 2016), we present an analysis of selected data, demonstrating differences and similarities across voting behaviour and countries for topics such as immigration, international politics and the economy. We also demonstrate parallels in the use of first person singular and plural, emotion lexis, evaluation with regard to the perceived future of the country, and social actor representation, e.g. collectivisation or abstraction (refugees, immigration). We then put these findings in the context of the interview situation, asking what identities interviewees construct for themselves. To conclude, we discuss what our findings suggest about support for, and resistance against, right-wing populist politics in the UK and Austria.Krasnopeyeva Ekaterina When Your Favorite Vlogger Starts to Speak Russian: Investigating the Discursive Spaces around Fan-Subbed and Fan-Dubbed YouTube Channels In 2015, YouTube has introduced tools for subtitling and translation to support global marketing and internationalization of site creators audience. Using the toolset, viewers can contribute to user-generated content (UGC) by submitting their version of subtitles as a community contributed text (Benson 2016). However, there exist a number of translation-focused channels (communities) which rebel against the proposed participatory norms and tools. By taking on the role of a creator, the translators add Russian language captions/audio and reupload UGC to their own channels, thus forming new active and linguistically isolated communities (Pym 2011) around their works. In light of the above, my presentation will focus on a case study of TranslateItUp (the most popular ENG-RUS translations channel, over 400K subscribers). Using a mixed paradigm of discourse-centred online ethnography methods (Androutsopoulos 2008) and qualitative analysis of a small corpus, I seek to explore motivation behind the translators choices and the power an individual translator enjoys to form and transform the newly-coined discursive space. With contemporary Russian realities in mind, I also investigate how institutionalized translationese employed by the translators can challenge target language and culture by abusive fidelity to the original, associated with the translation strategy of resistance (Venuti 2004). This research is supported by Russian Science Foundation (RSF), project No. 16-18-02032. Krce Ivancic Matko Psychoanalysis as a theory of discourse: the fantasmatic life of power Psychoanalysis as a theory of discourse: the fantasmatic life of power Following the coverage of Brexit, it could not be overlooked that the referendum was saturated with a discourse emphasising the importance of facts and then, after the result had proven to be on the leave side, the entire field of predictions and rationalisations based on the facts crumbled. Interestingly, The Guardian published the article ''View from Wales: town showered with EU cash votes to leave EU'', in which the author suddenly realises that she is in fact writing a report from ''a town with almost no immigrants that voted to get the immigrants out''. Confronted with such example, this paper identifies a fruitful nexus between discourse analysis and psychoanalytic insights, emphasising the essentially fantasmatic structure of power. Psychoanalysis enables discourse analysis to look beyond facts and ask, for example, whether the leave decision was fundamentally motivated by the fantasy of enjoyment 'stolen' by the other EU members? Bearing in mind that, according to Lacan, psychoanalysis is a theory of discourse, I demonstrate that psychoanalysis can help us to go beyond the declaration that meaning is socially produced, probing the fundamental question how? Key words: discourse, fantasy, politics, power, psychoanalysis.Krinninger Stefanie Art Discourses and Aesthetic Practice before the Era of Art A Corpus Analytic Approach It is a common assumption that there is no concept of art in medieval times and the early modern age (cf., Ullrich 2001: 571; transl. SK). Even some of the latest leading contributions in medieval and early modern art theory and literary studies rest on this notion of the premodern era as an era without any knowledge or awareness of artistic phenomena such as aesthetic autonomy, complexity, obscurity or the unintelligibility. My objective is to show that this view is based on a limited understanding of art as fine art (beautiful art schne Kunst, in Kant's vocabulary), and that it rests on modern or present standards and ideas, which do not match and most notably do not do justice to the historic reality. My study bases on the ample text corpus of the Frhneuhochdeutsches Wrterbuch (Early Modern High German Dictionary; https://adw-goe.de/forschung/forschungsprojekte-akademienprogramm/fruehneuhochdeutsches-woerterbuch/), which consists of approximately 1.000 well selected sources from the Early Modern High German era (circa 13501650). In focusing on the word art and its onomasiology, and in close examining the respective contexts, my aim is to reveal aspects of aesthetic practice before the era of art and to open the view to art discourses and discourse formations, that will otherwise remain uncovered. This corpus linguistics approach aims to put an end to the ongoing debate about if and how one can talk about medieval and early modern aesthetics without there being a contemporary equivalent term. It will lead to a much more differentiated understanding of premodern aesthetics and art and will uncover aspects of the latters complexity and an evolving autonomism thus for neglected. Liaqat Qurratulaen Foucauldian Discourse Analysis of Power Structures in the Novel A God in Every Stone by Kamila Shamsie [POSTER] This paper is Foucauldian discourse analysis of the novel A God in Every Stone by Kamila Shamsie. The novel will be analyzed in the framework of Foucaults epistemic configurations of knowledge and power. The paper will analyze that how language and discursive practices compose the fictional world of Shamsies novel. The paper will also analyze invested discourse of the production of power-relations and their formation in the colonized fictional world of the novel. Additionally, this is an examination of the construction of subjects under the dominant gendered, racist and colonial discourses. The characters in the novel are subjected to the dominant discourses which are shaping their identities as colonized beings, veiled Indian females and feminine British ladies in the early 20th century. Moreover, the spaces and dresses incorporated in the novels plot give an added dimension to the patterns of power enforcement. Museums, forts, Peshawar walled city, hospitals, burqa(veil) and turban are tangible power structures which support plots overall governing gendered and imperialist discourses. The mentioning of Alexander, Zeus, Darius, Ottoman Empire and British Empire in the story hints at the recurring motif of power in the human history and predicts the persistence of power structures till the end of times.Ludley Maike Cultural Policymaking as discourse The case of the European Capital of Culture RUHR.2010 The idea of evidence-based policymaking as key to good decision-making has dominated public policy practice and research for over 30 years. Attempts at measuring 'culture' are confronted with methodological and ontological challenges and rigorous evidence for real cultural impact is limited. Language, however, plays a major role in the policy process helping policy actors to make the case for culture as a versatile catalyst for our society. In my research I examined rhetoric strategies that counteracted the lack of hard evidence and increased persuasiveness during the application process of RUHR.2010 to become the European Capital of Culture. Qualitative document analysis has revealed reoccurring language concerned with culture's power to change. I have shown that the belief in transformational power of 'culture' built the basic assumption for the policy discourse. Despite the lack of objective evidence, the discourse was dictated by a ritual logic (Royseng 2008) of positive impact of culture in several areas, including economy and urban development. Deviating from the concept of policymaking narrowly seen as a straightforwardly rational process, discourse analysis helped to show how fundamental assumptions about the positive effects of culture constituted a frame that significantly shaped the cultural policy process. Madsen Dorte The logic of equivalence in academic discourse? This presentation will discuss the theoretical and methodological challenges in identifying two macro-discourses in the field of interdisciplinarity studies: the integration-premised-discourse and the discipline-inclusive-discourse. The presentation will focus on the construction of an order of discourse to distinguish between the scientific field, where interrelationships among academic disciplines are taken as an object of research, and the widespread uses of interdisciplinary and interdisciplinarity in academic discourse more generally, typically for legitimation purposes. The assumption is that constructing an order of discourse for a politicized empirical field, will have to navigate through a borderland between between rigorous scholarship and surrounding ideological and political forces that emanate from other agendas. A model is presented of the order of discourse where the two macro-discourses meet. It is suggested that the logics of signification, and the tension between difference and equivalence, may be important tools for theorizing this borderland. It is argued that whereas the logic of equivalence and the production of empty signifiers appears to be of marginal interest to the scientific field, the logic of difference as a more complex articulation of elements, seems to be more in line with the ideals of academic discourse. Maheshwari Disha Understanding Power, Gender, and Identity Negotiation at School through Classroom Interaction: Case study of a Teenage Indian Girl This paper reports on how a teenage girl negotiates her identity at a school in India. It explores the hegemonic ways in which the school imposes its institutional power to align its subjects towards a more socially accepted identity. Using feminist post-structuralist discourse analysis and drawing on data in the form of interviews with the research participant and audio-recording of her classroom interactions collected over a period of six months, this paper examines the ways in which Anita struggles to negotiate between institutional power and personal agency in order to continuously construct her own identity. The specific focus of the paper is on construction of gender identities with reference to the institutional discourse at school. The paper looks at the regulatory frames that limit her agency. It also explores the spaces available to negotiate and challenge these socially sanctioned frameworks of gendered identity. She struggles with the various intersecting and opposing discourses of parental expectations (being a student and a girl), peer approval and affiliation, sexual abuse and vulnerability at school, and institutional authority while constructing her various identities. Mironova Irina & Natalia E. Gronskaya Contested Ideologeme. The Role of Competitive Sub-disciplinary Discourses in the Process of Defining the Term The purpose of this paper is to analyze definitions of the term ideologeme and their applications in humanities and social sciences. Firstly articulated by M.Bakhtin, elaborated by J.Kristeva and defined in terms of discursive struggles by F.Jameson, the term has been broadly used by researchers in different contexts. Multiple approaches to the definition of ideologeme have been developed in Post-Soviet Russia, including semantically-oriented, lingvo-cultural, phenomenological, cognitive, etc. approaches. Nowadays the definition varies from one sub-disciplinary discourse to another and there exists a terminological confusion. The paper aims to investigate the role of discursive variations and interactions (such as those mentioned by K.Hyland (2004, 2007)) among competitive sub-disciplinary discourses in the process of constructing the terms meaning. Following the sociolinguistic approach to terminology (Gaudin, 2002) as well as the socio-cognitive one (Temmerman, 2000), the term is examined as a context-dependent unit. The discourse under consideration is restricted to written sources. The research material consists of 120 micro texts which contain the ideologemes definitions. Micro texts have been extracted from the collection of Russian academic texts, published in post-Soviet period and classified into different genres: Cand.Sci. dissertation synopses, research articles, monographs. Moeller Chris The normalisation of food charity in the UK: Discourse and dispositive analysis as practised critique Whereas discourse analysis in the UK has long been dominated by discursive psychology and a textual empiricism in related approaches, more critical perspectives in materialist discourse theory now emphasise the importance of non-discursive practices and materialisations of knowledge. Drawing on theoretical principles from symbolic interactionism and situational analysis, the sociology of knowledge approach to discourse (SKAD) presents a highly flexible research programme for the study of power and subjectivity in times of neoliberal austerity. Here, dispositive analysis demands the inclusion of non-textual data to account for visibilities, spatial arrangements and the use of material artefacts in the guidance of conduct with new methodological challenges for discourse analysts. Drawing on empirical data from a PhD study of the food bank phenomenon in the UK, I will discuss how principles of coding, memo writing and the use of software can be adapted in discourse studies for the analysis of interview data, documents and large visual data sets. By reconstructing the flows of knowledge behind seemingly natural and common-sense solutions to food poverty, discourse research becomes practised critique which allows us to challenge and resist the constructed normalities of our present. Mulderrig M Jane Powers of Attraction: Multimodal strategies of emotional governance in UK health policy This paper brings the concepts of biopower and governmentality (Foucault 1976; Rose 2001) into dialogue with multimodal critical discourse analysis to investigate the increasing use of nudge tactics in public policy. Specifically, the analysis examines the eight year Change4Life (C4L) anti-obesity campaign aimed at children, and demonstrates how it attempts to manipulate individual psychologies and emotions through the intersection of visual and linguistic modalities. Inspired by behavioural psychology, nudge develops strategies to change peoples behaviours without them necessarily recognising this has happened. Its proponents claim it can help the less sophisticated people in society while imposing the smallest possible costs on the most sophisticated (Thaler and Sunstein 2009, 252). The less sophisticated in this case are northern, working class, potentially obese children who are steered towards more middle class lifestyles through a series of colourful, cartoon television adverts. Visual metaphor, intertextuality, colour, and tone intersect with biomedical and lifeworld discourses in realising the ads pedagogic message. Intersemiosis permits the expansion of affective meanings (happiness, hope, repulsion and fear) whereby children are given the emotional vocabulary with which to digest, evaluate, and ultimately reproduce complex policy messages about disease risk. As the UKs longest-running policy nudge, C4L needs to be viewed in the wider political context of fiscal austerity, welfare cuts, food poverty, and increasing social inequality. As such, I argue that it helps legitimate and instantiate neoliberal political rationalities by privatising (both structurally and morally) responsibility for public health care. I further argue for the critical insights into contemporary public policy to be gained from a transdisciplinary approach.Muoz Falconi Giovanna & Antoni Castell Tarida Conceptual Networks in the Discourse: A Proposal for a Methodological Approach to Political Discourse Analysis Political discourse is a fundamental element of social action and a tangible product of political communication. Our proposal consists of a new way of representing and assessing discourses through conceptual networks that identify clear cognitive processes such as meaning, attribution and reasoning. Rather than analyzing political ideas themselves, we seek to clarify how these processes and networks are related to each other. Our first objective is to propose an objective methodology to establish and analyze conceptual networks extracted from political speeches, the second, and more importantly, is to establish a protocol to compare and evaluate these conceptual networks. These will be illustrated using a selection of political discourses made in Ecuador and Spain in 2015 and 2016. The methodology is both qualitative and quantitative, and combines existing knowledge mapping tools, such as Atlas.ti, and new instruments like Mapper 2.0, which was developed by our research team. These tools make it possible to develop an analytical protocol that defines types of comparisons and relationships between concepts, which yield to divergent and common points. We identify discrepancies in meaning to contrast apparently similar discourses, and in conclusion, suggest a general assessment procedure to make an objective comparison of two or more conceptual networks. Nacucchio Ailin A methodological proposal for analysing temporality as a dimension of political discourse This paper will be dedicated to temporality as a dimension of political discourse. I start from the French tradition of Discourse Analysis (Maingueneau, 1984, 2012, Boutet & Maingueneau, 2005). I approach political discourse as a social practice which takes place in institutional settings dedicated to politics (Le Bart, 1998; Maingueneau, 2010). In Nacucchio (2016) I claimed that in order to legitimate his political positioning, a politician has to elaborate discursively a specific relationship (filiation or breach) towards a past, a present and a future. In this paper, I will focus on the discursive means through which political discourse is provided with temporality. More specifically, I will describe some procedures through which temporality is constructed in political discourse. I will base on a small corpus constituted by eight speeches by two rival political figures from Argentina: four by Cristina Kirchner (former president) and four by Mauricio Macri (former Buenos Airess Mayor, current president of the country). I will show that Cristina Kirchner claims to be part of a certain genealogy identified with popular values, whereas Mauricio Macri disregards the legacy of former politicians and takes a pragmatic stand oriented to the future.Nonhoff Martin Populism and the Promise of Radical Democracy There is a curious tension in Ernesto Laclau's work that will be the starting point of my argument. On the one hand, we repeatedly find a strong argument related to (radical) democracy as the condition of modernity. In this condition, no one but we ourselves shape the (albeit cotradictory) political surroundings in which we live. This includes, for example, that we need to come to terms with an always instable relationship between liberal, populist, and associative elements of democracy. On the other hand, however, Laclau argues that populism is equivalent to the political per se, and that any political configuration will in some way equal the populist one. So there is obviously a tension between a radically democratic and a populist idea of the political. Following this, I will argue that there is a big difference between the democratic promise of ruling ourselves as equals and the populist promise of overcoming a corrupt elite. I will complement this theoretical argument with short analyses of democratic and populist discourse. Ohia Margaret & PaweB Nowak  Communication strategies of representing black people in media discourse in Poland (2012-2016) While Poland is currently the ninth largest country in Europe with the sixth highest population, its historical, geopolitical and economic factors determine a context that is racially, nationally, and religiously homogenous. Only between 1-3% of the Polish society is non-white, non-Pole or non-catholic. Studies of the ways in which media convey news about black people in Poland and comment on their presence in this country have not been presented widely in the literature. Hence, the results of such research make a meaningful contribution to existing knowledge on using communication strategies in media discourse regarding black people. Using the qualitative analysis of newspaper and internet news texts published in Poland in 2012-2016 we will examine the following questions: What are the characteristics of common communication strategies of portraying black people and their activities in media that distinguish them from other ways of representing the news? Why is the construction of race significant in such texts? Is skin colour a relevant information at all? What is the glossary of words referring to black people in the Polish language? To what extent are these texts influenced by political correctness or international guidelines for accurate ways of describing people of colour? How do personal features, i.e. age, profession, relationship with Poland, marital status of certain people affect this discourse? How does the political orientation of journalists and editors, or other contextual components impact reliability of the discourse? What is the pragmatic effectiveness of such discourse?Olechowska Agnieszka Joanna Paradigmatic discourse in official pedagogical discourse [POSTER] Education of students with special educational needs in public institutions is both a challenge for the education system and teachers working in kindergartens and schools. My presentation shows whether and to what extent the paradigmatic changes, that occur in pedagogical discourse of special educational needs children, are reflected in the official pedagogical discourse (educational law and school documents). Furthermore, which features of the latest regulation on the provision and organization of psychological and pedagogical help can be applied to the obsolete paradigms, whether and which of them proclaim progressivism and the modern attitude of legislators. (Participant is unable to be present at conference.)Orfan Brbara The use of pragmatic markers in spoken interlanguage: a corpus- based study of a group of Brazilian university students Erman (2001) observes that pragmatic markers can also function as metalinguistic monitors. In this function the marker seems to be modal serving as a face-saving device. This paper addresses how a group of Brazilian university students of English use pragmatic markers, in particular, metalinguistic monitors in oral production. The study consists of data from two corpora: a learner oral corpus being compiled at the Federal University of Minas Gerais/Brazil and a sub-corpus from the British Academic Spoken English (BASE). The Brazilian learner corpus comprises oral presentations recorded in an English for Academic Purpose class and has, at the present moment, 50,000 tokens. The BASE corpus comprises lectures and seminars from different disciplines and has 1.644,942 tokens. The data, after undergoing specific statistical test, were analysed using the software WordSmith Tools 5.0. The results indicate differences in the use and form in comparison to native speakers. While Brazilian students oversue modal verbs, native speakers use a more varied range of modal devices, for example, adverbs. Overall, the findings reinforce the importance of analyzing empirical data for a broader understanding of how native speakers and learners can differ in their oral production contributing to language teaching and learning in academic settings. Page Ruth & Jill Walker Rettberg Snap Chat News Stories: Collectivising Protests in Emerging Forms of Citizen Journalism This paper explores the power relations in the emerging news discourse produced as Snap Chat live stories. Live stories are sequences of 10 second video clips recorded through a mobile phone, which are collated by Snap Chats team and made publically for 24 hours before being removed from view. We analyse four live stories that were produced during the 2017 presidential inauguration in the United States: Reactions, Trumps Inauguration, Trump Protests, and Womens March. The data consist of 18 minutes video and 200 snaps that were transcribed whilst the videos were available in the public domain (19-21 January, 2017). We use multimodal discourse analysis (Mayr and Machin, 2012) of the verbal, visual and cinematic aspects of the videos to examine how individualisation and collectivisation (Van Leeuwen 2008) was constructed in different ways by the mainstream and citizen journalistic contributions to the four live stories. Through this, we develop a multimodal framework for the dynamic use of mobile camera movements that build on Zappavignas (2015) work on subjectivity. Our initial results suggest quantitative and qualitative differences between the four live stories, based on the status of the person(s) represented in the snap (elite persons, such as politicians and celebrities, journalists and 'lay persons'). In the most journalistic live story, 'Trumps' Inauguration', elite persons remain individualised and 'looked at' using visual forms of social distance that reproduce camera angles found in mainstream televised news. In the 'Reactions' (the most 'citizen journalistic' live story) lay persons individualised their responses, using selfie-style clips in constructed in close distance and accompanied this with first person, affective and ironic narration that distanced their stance from Trump. In the two protest stories, the 'lay persons' collectivised their identities, using camera-enabled gestures to infer a viewing position 'with' the protestor, and which variously positioned the protestor (and by implication the viewer) within or above the collectively represented protest. This was accompanied by verbal forms of collectivised discourse such as chanting, shouting and second person forms of narration. Our paper points to the need for future interdisciplinary methods as discourse studies takes account of the latest forms of mediated news. Parker Ian New Vocabularies of Resistance: Interventions at the intersection of radical theory and practice This paper is about what we can do with intersecting academic and political crises, and about the new vocabularies that have been emerging to articulate political practice with theory. These new vocabularies of resistance have been grounded first in political practice and have then been elaborated theoretically by radical academics. Insofar as these new keywords I will describe that have appeared in the last fifty years draw on academic debate, they draw on concepts formed at the interstices of social scientific disciplines. They speak of political practice and also speak of crises in the social sciences. I will sketch out the changing contexts for taking seriously new vocabularies for the left that re-interpret and enable us to intervene in the world. Then I will examine the place of theory on the left, including the way the left has repeatedly tried to put theory in its place, in the process distancing itself from theory it cannot tame. I then review clusters of keywords that defined radical politics and social scientific theory before our revolutionary century which began in 1917, and then show how keywords come to operate together in the first fifty years of our century of struggle against power. This opens the way to the concluding part of the paper where I look at how clusters of new revolutionary keywords emerging after 1967 that mesh together to redefine what we do in politics, and what we should be doing as radical academics who want to treat crises as possibilities for change. Pascual Mariana & Stella Bullo Argentina after the return to democracy: An Appraisal study of media representations of pain and memory Drawing on contributions on traumatic pasts and recent history from the field of History and Politics (Assman, 2009), the study aims to examine the ways in which the media represented a change in the attitude of the Argentine society towards values such as democracy, courage and respect for human rights after the last military dictatorship (1976-1983). Following the SFL tradition, the study deploys the System of Attitude as part of the Appraisal typology which is concerned with emotional reactions, judgments of human behaviour and evaluation of things and entities as a way of unveiling writers ideological positions (Martin & White, 2005). A corpus of 60 news stories published in the two decades after the return to democracy is manually analysed. Results indicate a gradual change in values of Appraisal and polarity in the course of the time spectrum studied. Earlier data shows higher values of Judgement whist later data shows a predominance of values of Affect. This may be indicative of a tendency to assume a relatively distant perspective from the lives lost and from the profoundly traumatic experience. The study has potential for further critical discourse studies of a discourse-historical nature and implications for history studies with relevance to research in traumatic pasts, in particular.Porsch Yannik Public Representations of Immigrants in Museums Exhibition and Exposure in France and Germany This discourse analysis shows how curators, visitors, journalists and politicians in museums construct knowledge about how the French and German publics represent immigrants. They expose public stereotypes and practices of discrimination. The comparison of three institutional contexts between which the exhibition travelled reveals how on the micro level of discourse museum formats contribute to constructing public representations and enacting a public sphere. I propose a concept of institutional epistemics, which combines conversation analytic work on institutional talk and mundane epistemics with theory-oriented ethnography on epistemic cultures and poststructural discourse analysis. This approach focuses on institutional differences in epistemic attribution practices. Empirical examples of social interactions in exhibitions (guided tours, guestbook entries) and publications by the museums in catalogues and by journalists in the mass media (press, radio, TV, Internet) illustrate three paradigmatic ways that museum exhibitions construct knowledge, memory and identities. A microsociological contextualisation analysis bridges the divide between micro and macro by concentrating on details of participants public attribution practices and by asking how they generate knowledge about what is, and who is part of, a societal public. Consequently, museum institutions vary as to whether immigrants are spoken about, spoken for or themselves speaking in the museums. Porstner Ilse Approaching postcolonial narratives in history textbooks: institutionalised patterns of reading colonialism and discursive negotiation of meaning. Analysis of classroom talk text-related Textbooks are considered to be influential media of instruction and to represent the historical world linguistically and visually quite authoritatively. This way, they constitute meaning discursively that can be related to present day issues. This widely shared assumption has been challenged by discourse-analytic tools, but there are not many analyses that include recipients meaning [re]-production strategies at the same time. This paper introduces an analysis framework that combines both elements of semiosis employing a multi-faceted procedure by involving models from the fields of linguistic discourse analysis and interpretative sociolinguistics. More specifically, this paper demonstrates how ensembles of image-text relations can implicate oppositional readings and thus contribute to the constitution of stereotyped views on the colonial subject. Within focused group discussions on current societal issues it became evident that colonial stereotypes are still applied to present heterogeneous societies. This way, written as well as oral stancetaking can be perceived as reference to shared knowledge of all participants in the meaning making process. In summary, this paper attempts to open up an approach that is apt to analyse knowledge structures in institutional contexts conveyed through textbook representations and [re]-produced by the target recipient group, thirteen-year-old pupils.Rheindorf Markus Changing national identities: discourse historical perspectives and methodological challenges Spanning data and analyses since 1995, an ongoing research project based on the seminal work by Wodak, de Cillia and others is currently elaborating a longitudinal perspective on the construction of national identities in Austria. To do so, it extends the conceptual framework of the Discourse Historical Approach (regarding, inter alia, dis-citizenship, integration, embodiment, mediatization, and social media) and integrates qualitative and quantitative methods. Data comprise political discourse (commemorative speeches, parliamentary debates, election campaigns), media discourse (television and radio programs, newspaper and magazine articles), social media, discourses of civil society and its institutions (exhibitions, catalogues) as well as ethnography, group discussions and interviews. The historical trajectory shows a Europeanization of all levels of discourse (representative, political, media, public, quasi-private) regarding multiple contexts, including crises, elections, economics and terrorism. We note the continuing or increased importance of Austrian German, of alternative and traditional gender constructions, of migration and integration, as well as an ongoing shift towards culturalist notions of nationhood/belonging and increasingly transnational commemoration of World War 2 and the Holocaust (focusing final-phase crimes). In contrast, previously crucial aspects of Austrian identities, such as neutrality and the State Treaty of 1955, EU membership and sports heroes, have moved to the background. Richard Arnaud Massacre: the power of discourse. The case of commemorative naming in Haiti This paper deals with the concept of naming and the implications of this discursive act. The categorization of actions, such as massacre has a deep impact on social representations and intercultural relations (from an individual basis to a much broader one, up to political and diplomatic relations) (Dedaic 2003). From a specific case, based on an ethnographic background, I develop a study on the dialogic intersections between official political discourse, media productions and popular expressions (Richard & Govain 2016). In 1937, more than 20,000 Haitians and Dominicans of Haitian descent were massacred within a few days by the Dominican army and police forces (Polino 2016 or Roorda 1998). These mass murders remain little known in modern world history, but their memory is still vivid (especially in the victim country). Using a combined approach that draws on linguistic anthropology (Rosa 2016) and discourse analysis (with a discourse-historical approach like Wodak 2010), I attempt to contribute to discourse studies and genocide studies by examining this understudied massacre. Specifically, I investigate the role of event naming for this massacre. Further, in analyzing representations of Haiti and the Dominican Republic in the media (mainly the printed press), I consider the relationship between references to the 20th-century massacre and 21st-century massive exclusion.Richardson John Sharing values to safeguard the future: British Holocaust Memorial Day Commemoration as Epideictic rhetoric This presentation explores the rhetoric, and mass-mediation, of the official British Holocaust Memorial Day (HMD) commemoration. My methodology draws on the Discourse-Historical Approach to CDA, given, first, its central prominence on analysing argumentative strategies in discourse and, second, the ways it facilitates a reflexive shuttling between text-discursive features, intertextual relations, and wider contexts of society and history. I argue that the televised national ceremonies should be approached as an example of multi-genre epideictic rhetoric, working up meanings through a hybrid combination of genres (speeches, poems, readings), author/animators and modes (speech, music, light, movement and silence). Epideictic rhetoric has often been depreciated as simply ceremonial praise or blame speeches. However, given that the topics of praise/blame assume the existence of social norms, epideictic also acts to presuppose and evoke common values in general, and a collective recognition of shared social responsibilities in particular. Perelman and Olbrechts-Tyteca (1969: 50) go as far as to argue that epideictic oratory has significance and importance for argumentation because it strengthens the disposition toward action by increasing adherence to the values it lauds. Here, I examine how a catastrophic past is invoked in speech and evoked through music, in response to the demands that uncertainty of the future places upon ones conscience (Lauer 2015:12). Rochford Shivani An Exploration into The Nature of Audience Interjections On Exchanges Between The Prime Minister and The Leader of the Opposition During Prime Ministers Questions [POSTER] Parliamentary debates in the House of Commons do not afford the audience ratified speaking rights. Nevertheless, members of the House, either individually or collectively, do regularly interject remarks, make noises and interrupt proceedings, often in precise ways that are aligned with the current speakers words so as to show support or disapproval of what is being said. This study will look at audience design in a political context by analysing the effect of the audience interjections on parliamentary discourse, specifically focusing on the exchanges between the Prime Minister and the Leader of the Opposition during Prime Ministers Questions. One can assume that, on the surface, members of the audience simply just make noise, however, on a covert level, interjections are likely to be intentional and can be seen to influence the exchanges. In fact, speakers may intentionally design their talk so as to optimise these interjections for political gain in the knowledge that it is not what is said in the House but how the audience react to what is said that will make the headlines the following day. Roderick Ian The Active Learning Classroom as Multimodal Metaphor for Future Employability Contract furniture manufactures are acutely aware of the capriciousness of the market for office furnishings and so are keen to sell their wares in new markets such as higher education. At the same time, tertiary institutions are seeking ways to respond to pressure to make their offerings more practicable and preparative for the workplace. Consequently, furniture manufacturers and tertiary institutions have both been enthusiastic supporters of active classroom design. Applying multimodal critical discourse analysis, this paper examines the ways in which active learning classrooms realize neoliberal discourses on the future of knowledge work and the marketization of education. Drawing upon both promotional materials produced by manufacturers and universities as well as actual active learning classroom designs, the paper charges that university administrations have enthusiastically embraced neoliberal representations of knowledge work at the expense of the interests of their own students. Accordingly, it is argued that the very design the active learning classroom and the learning practices that it supports are deeply implicated in the marketization of higher education, the constitution of students as consumer-subjects, and the redefining of work as entrepreneurial and, ultimately, precarious. Scholz Ronny Assessing national language contexts in the age of globalised communication practices During the last 50 years societal conditions in which discourses, and in particular political discourses, emerge have changed dramatically. During the last decades western societies have experienced massive changes. Transnational phenomena such as Europeanisation and globalisation have also impacted the lexicon of national languages. At the same time the digitalisation of communication together with new devices such as smart phones, tablets and the rise of the Internet to the main medium of communication have revolutionised the way language is used and language data are stored. The talk presents ideas for an investigation of macrostructures of different national political discourses in the contexts of Europeanisation. Based on examples of French and German language corpora composed of texts touching EU political integration (EP elections manifestos, press texts on higher education reforms) I argue for the use of corpus linguistic methods for the development of language context models. The proposed cross-language approach allows assessing similarities and differences in the lexical context structure of equivalent political discourses in different languages. Based on these results we can make assumptions about national political cultures and the ways, in which political concepts of transnational origin can be articulated in different national political contexts. The talk will introduce the methodology and propose a three level analysis of relatively small corpora composed of texts covering the same thematic in different languages. By pointing out challenges and pitfalls of international communication the overall aim of this study is to pave the way for a better communication on the European and the global level which than will help to explain and debate transnational politics better on the national and local level.Schroeter Melani The Silent Majority. Anti-political correctness and the appropriation of discourse by the New Right This paper will explore how the Discourse Historical Approach to Critical Discourse Analysis in combination with Discourse Theory can be applied to describe attempts at discursive change through metadiscourse. The metadiscursive claim to be silenced/tabooed by left-liberals who watch over what can(not) be said in public is central to the discourse of the New Right. Since the 90s, this claim has been one of the nodes of an anti-political correctness metadiscourse which appropriates notions of discourse and power and uses these notions to challenge what they claim is a left-liberal discourse hegemony in order to delegitimise criticism. Using examples from German anti-political correctness debates since the Historikerstreit of 1986, this paper will outline a) the discursive field within which the anti-pc debate was incorporated into the German context b) the specifically German combination of the anti-political correctness discourse with the discourse about the Nazi past c) the notion of a purportedly silenced majority of ordinary people as a node in these anti-political correctness debates and d) how the latter is based on an appropriation of an originally left leaning tradition of thinking about discourse and power. Irina Semeniuk Discourse-Forming Concepts and Merictocratic Discourse: Bridging the Gap [POSTER] The study focuses on relationship of concepts and the meritocratic discourse, forming the meritocratic personality. Definition of the meritocratic discourse is given and clusters of discourse-forming concepts are allocated. The attention is focused on high degree of conceptuality of this discourse. The author summarizes expediency of application of several methods of the linguistic analysis to detect the concepts underlying research of a discourse. Meritocratic discourse is conceived as a combination of all mental units used in it, their cognitive and semantic properties, linguistic and cultural features. It forms a proper space, embracing its constant (autochthons) and variable (allochthons) structural elements. The author comes to the conclusion that the discourse-forming potential of conceptual dominants (as shown by modern literature) is caused by their cognitive and axiological parameters. A detailed study of the formal combination of concepts in the meritocratic discourse creates a certain interest in the perspective of cognitive discourse analysis.Sharafutdinova Olesia V. Putins Language of Power in the Modern Mediatized Society: Qualitative and Quantitative Analysis One of the key features of the socio-political development of Russia in the 20th and 21st centuries is the leading role of ideologies; some researchers point to the ideocratic character of power in the USSR. As such, the language of power and power discourse become important instruments for political management. Because of a lack of competing politics and the legally-established governmental control over the media, the discourse formed by power is monopolistic in the political field in Modern Russia. Traditional models for studying the discourse and language of power focus on the concepts formed under the influence of Michel Foucault, who appeals to the archaic level and, through it, moves to an understanding of actual issues. Because of the technological developments of society and the formation of a new type of identity the mediatized identity a question can be posed about the applicability of traditional approaches to discourse in the knowledge-power system. In my project, I utilize a synthesis of qualitative and quantitative analysis to study the image of the political rhetorician as a part of the discourse of power. The object of study was official speeches by Russian president Vladimir Putin which formed a text corpus created through the online service Sketch Engine (the.sketchengine.co.uk). The tools offered by this online service serve as the technical base for researching the following issue: how a representative of the power constructs his language in modern the modern informational conditions, how he transfers it to mediatized society, and how he is perceived by a wide audience. The modern informational space creates a situation in which the authority is no longer the single subject of discourse practices. Therefore, its recommended to look at both methods of studying discourse and the theoretical conceptualization of the concept of language of power through separate cases of the discourse of power in Russia. Shutova Tatiana Construction of 'Democracy' in American Counterterrorism Discourse (1972 2016) The understanding of the place and role of democracy as represented in the American counterterrorism discourse has undergone major changes over the last few decades. Thus, in the studies of democracy, the same data have come to support contradicting research findings, and the opposite conclusions in sociological studies may be partly explained by various understandings of democracy and partly by the changing discourse around it. The proposed presentation traces the changes in the construction of democracy in the American counterterrorism discourse in 1972-2016. The corpus of texts for analysis (amounting to 900,000 words) comprises counterterrorism speeches and official documents on the topic by American presidents and other officials. The corpus is divided into 3 sub-corpora (pre-2001; 2001 2009 (Bushs presidency); 2009 2016 (Obamas presidency) for chronological and politically-informed comparison. Research methods include corpus-based discourse analysis and content analysis. The dynamics of concept construction is studied using the so-called summative approach to content analysis where an analysis of previously established semantic patterns invites an interpretation of the contextual (changing) meaning of specific terms.Singh Jaspal Analytical ethics: The problem of analysing interaction in the field from the armchair In this paper I critically reflect on my experiences as a linguistic ethnographer who is invested both in an objective linguistic analysis in the arm chair and an advocative ethnographic engagement in the field. After returning home from Delhi, where I conducted nine months of participant observation, interviewing and eliciting of other material, I found myself feeling somewhat troubled by what our discipline calls data analysis. The specialised jargon of academia, with which we accrue cultural capital as researchers among our peers, I felt, was completely detached and different from the type of language I used with my ethnographic interlocutors in our interactions and interviews. I was writing about them, yes, but for a university-trained international audience. One of my research participants even got back to me and lamented that if they had known that I would go and analyse every erm, they would have preferred an email interview. I believe that we have to take such issues seriously and I wish to invite our discipline to more sincerely think about what I would like to call analytical ethics. This is a type of ethics that applies to our work after the collection of data in the field, namely it applies to our scholarly analysis and writing back home in the arm chair. Sjgren Maria The Discursive Construction of Citizens' Dialogues To include citizens in public participation processes has been an increasing practice for the last 20 years in Sweden, as well as in many western democracies (Amn 2006, Pateman 2012, Fung 2015, Tavilzadeh 2015). These practices relate to normative ideals of democracy and participation; as well as to notions of power and citizenship (Carpentier 2014). In order to deepen the understanding on how meaning on citizens dialogues is constructed, my aim with this paper is to conduct a discourse analytic study of planning meetings of one particular citizens dialogue, located in the suburban area of Biskopsgrden in Gothenburg. Biskopsgrden is an area with a low socioeconomic status and which is highly exposed to criminality (Polismyndigheten 2016). The dialogue process, initiated by the municipality, aims at decreasing violence by involving a large number of citizens in interviews and workshops. Using methods from critical discourse studies (Wodak and Meyer 2015) and conversation analysis my aim is to study how notions of dialogue and participation are invoked in the planning of this process. I have during 2016 recorded 12 meetings in which I will specifically study the discourse on dialogue and participation to analyze how meaning on citizens dialogues is constructed.Spiessens Anneleen Discourse Studies in conflict: a multimodal analysis of Russian news translation on the Ukraine and Syria This paper explores the fundamental role of online news discourse in political conflict, where it shapes perceptions and influences attitudes. During the Russian-Ukrainian confrontation in Crimea in March, 2014, both parties and their allies have accused each other of being engaged in a global information war meant to win the audiences over by manipulating news facts (Pomerantsev 2015). My analysis will illustrate the impact of translation, as a form of cross-cultural communication, on the news production process. Its focus lies on the coverage of the Crimean episode (2014) and the military intervention in Syria (2015) by the Russian website InoSMI (http://inosmi.ru/), a media project affiliated with RIA Novosti news agency that monitors and translates foreign press into Russian. In her analysis of the translators role in mediating conflict, Baker (2006) has effectively demonstrated that translation is a powerful tool to make information available (or not), to legitimize a particular version of events and to create opposing group identities. This is especially true of contemporary political conflicts that are played out in the international arena. Translation indeed appears as the par excellence arena to reconfigure and reframe existing discourse through more or less subtle shifts (Goffman 1974, see also Schffner 2004). My research combines insights from Translation Studies and Discourse Studies. I will analyze how cultural understandings of the Russian identity are created, reinforced or contested in Western media discourse on Crimea and Syria, and how they are reframed on InoSMI through selective appropriation, shifts in translation and visual strategies (press photos), thus highlighting the potential richness of a multimodal corpus. Stachowiak Jerzy Managerial Correctness. A Concept and its Empirical Grounding The paper originates from an interdisciplinary research project combining historical sociology and qualitative discourse analysis. As a concept, managerial correctness is introduced in order to outline some of the discursive consequences of a vast process of the democratization of culture (term coined by Karl Mannheim). The notion of managerial correctness was initially elaborated as a mean of accounting for the specificity of publically legitimate neoliberal and managerial talk. However it also helps in studies on public discourse of other elites, especially those which use their symbolic power to favourably interpret the relationship between the few who govern and the majority who are expected to obey. In contrast to political correctness, managerial one is neither rooted in social activist movements nor is an object of vigorous public debate. Rather it refers to a specific and mostly unquestioned rule of public discourse which has emerged in the contemporary culture of management. Methodologically, this paper illustrates the concept of managerial correctness both as a specific mode of formulating utterances and as a rule of ordering in public discourse. Theoretically, it calls for a radical re-examination of rigid limits recently imposed on the possible merger of discourse analysis and sociology of knowledge.Stibbe Arran Ecolinguistics Critical Discourse Analysis can never be purely an academic or intellectual exercise since its key aim is to change the discourses that it analyses. Sexist, racist or homophobic discourses are not of interest for their intriguing linguistic features but because they play a role in oppression and exploitation, and need to be resisted. Over the last 12 years I have been expanding CDA to consider issues beyond the oppression of one group of humans by another group of humans, to consider the impact of humans on the wider ecological systems that life depends on. The question is how discourses encourage people to respect or destroy those life-sustaining ecosystems. The aim is to encourage people to analyse the texts that surround us, reveal the stories we live by, question them from an ecological perspective, and contribute to the search for new stories to live by. The key to having an impact on the world is raising critical language awareness in the next generation, and to that end Ive worked with educators across a range of subjects: linguistics, literature, language, creative writing, classics, art and media studies. These are areas where ecological issues are rarely covered, and I have been attempting to show how, through an expanded CDA, key ecological challenges can be explored in these areas of academic study.Taha Maisa C. Managing hypervisibility: Discourse as phronetic practice among Muslim American Women This presentation brings virtue ethics to bear on discourse in face-to-face interaction by examining informal conversations among participants in a young womens halaqa, or study circle, at a mosque in the southwest United States. Based on four months of participant observation and more than 24 hours of audio recordings, the analysis focuses on the form and social functions of talk, arguing that participants employ tactics of linguistic objectification to highlight their status as second-generation speakers of Arabic and Urdu as well as savvy negotiators of a context in which they are frequently subject to scrutiny from non-Muslims. Building on recent discussions of phronesis (Flyvbjerg, 2001; Jouili, 2015), I argue that core halaqa participants collaboratively monitor their in-group linguistic performances as a way of both highlighting and normalizing their own difference. Such ethical negotiations, within the bounds of a faith-based friendship community, reveal fissures among different members claims to belonging even as they signal the inescapable politicization of contemporary Muslim American identity. Temmar Malika French philosophers on society. Analysing interviewswith philosophers about the terrorist attacksin print media (La parole philosophique dans la presse) La parole philosophique dans les entretiens de presse en France Parmi les nombreuses instances discursives qui parcourent le texte de presse, la parole philosophique fait partie (au mme titre que dautres discours des SHS) dun ensemble de discours qui regroupe aussi bien le sociologue, que lhistorien, lconomiste, le psychologue , lethnologue, le politologue, lanthropologue, que le physicien. La parole philosophique dans les mdias donn lieu plusieurs recherches portant sur le penseur sans pour autant donner lieu une analyse du discours de la manire dont la parole philosophique est concrtement mobilise dans le texte journalistique lors des entretiens. Il sagira ici danalyser les entretiens de presse afin de mettre particulirement laccent sur la manire dont lentretien philosophique prsente ou non des particularits discursives par rapport dautres types dentretiens. Est-ce quon sentretient de la mme manire avec un philosophe et un romancier, un sociologue ou encore un conomiste ? Ou y-a-t-il des spcificits particulires dans ce cas ? Que demande-t-on au philosophe dans la presse ? Plus largement, il sagira de voir dans quelle mesure lentretien de presse peut nous clairer sur le rle du philosophe dans le dbat public voire sur le rapport du philosophe son poque ?Tian Hailong Vertical interplay of discourses and Control of social practice: How a man is executed and exonerated? Taken as social practice (Fairclough 1992), discourse can be studied in terms of intertextuality and interdiscursivity (Fairclough 1992; Wodak 2001), which emphasizes the relatedness of discourses that interplay with one another across fields of social life. Following this line of research, my talk will in particular explore the ways in which discourses interplay vertically in the context of Chinese public communications. I will look at the lawsuit case of the exoneration of Huugjilt, a young man who was sentenced to death in 1996, and demonstrate how a metadiscourse is recontextualized in a sub-discourse system, thus controlling the practice of members of the sub-discourse community. In so doing I intend to highlight that discourse plays its role by way of interacting and interplaying with one another in the complexity of social practice. Tomaskova Renata University Research blogs as Ways to Knowledge Dissemination and Knowledge Construction The paper focuses on university research blogs addressing both the academic community and the general public. Research-related blogs as components of university websites have developed into an array of sub-genres shaped by specific foci, their authors and the desired audiences. The corpus includes popular scientific blogs presenting research achievements and their impact, research blogs presenting local research and commenting on research elsewhere, and student blogs reflecting the research-informed tuition and their own research projects. The study explores the dominating communication strategies and aims to find out if they contribute primarily to the transmission of directed knowledge, or if they inspire the construction or co-construction of knowledge, inviting the readers to be or feel part of the process. The variety of blogs selected tend to spread along the scale between knowledge transmission and knowledge construction oriented texts, and thus inform about the variability of knowledge communication they contribute to. The analysis aims to reveal how the strategies translate themselves in lexico-grammatical choices and the generic structure of the posts, providing an insight into the ways the genre helps to broaden the opportunities of unlocking the research process and how it enriches the growingly intricate landscape of university presentations on the web.Trindade Luiz Valerio It is not that funny. Critical analysis of racial ideologies embedded in racialized humour discourses on Facebook in Brazil This study explores the use of Facebook as a convenient vehicle for the dissemination and reinforcement of racialized discourses and representations of black individuals in Brazil, particularly concealed in disparagement humour posts and their associated comments. Preliminary fieldwork results have revealed the following aspects: a) 80% of the victims of online mockery are predominantly middle-class, well-educated black women aged between 20 to 38 y.o.; b) oftentimes the derogatory posts made by male individuals employ rude and impolite language to talk about black individuals; c) many users of Facebook communities displaying derogatory content express their endorsement to the content with laughter and jeer; d) there are evidence indicating a considerable degree of reverberation capacity of the derogatory comments given that they can potentially engage users for months and even for a couple of years after the original publication; and e) black women are at the forefront of the initiatives to challenge those derogating practices in the online environment given that almost 60% of Facebook communities aimed at empowering black individuals are run by women. Consequently, those preliminary results provide important elements to better comprehend the racialized discourse circulating on social media in Brazil that repeatedly disqualifies Black individuals whilst praising whiteness. Uhlendorf Niels Christopher Becoming the perfect immigrants Discourses of self-optimisation in the context of immigration and its impacts on subjections This paper looks at the ideologies of self-optimization in contemporary, capitalist societies and their impacts on the discursive construction of migration. One step is to understand, what kind of knowledge on constantly improving oneself is generated, what it implies for the understanding of migration, and what kind of expectations this creates for immigrants. Another step is to ask, to what extend this influences processes of subjection (Butler) and how it influences individuals against the background of their biographical history. These questions formed the basis of my PhD-thesis, in which I used the case example of Iranian immigrants in Germany to understand how discourses of self-optimisation and processes of subjection interrelate. Method(olog)ically, I used a triangulation of discourse and biography analysis, also in order to understand power effects, that are inherent in this form of knowledge. Thus, representations of German-Iranians in mass media were collected, biographical interviews conducted, and finally these two kinds of research materials were analysed in their interdependency. In this presentation, I intend to present my approach of analysing discourse and biography in their reciprocity. More generally, I want to reflect on knowledge and power in the context of contemporary optimization demands, using the theory of Judith Butler. Vilar-Lluch Sara Construction of identity in the psychiatric institutional discourse: ADHD in the DSM-V. An approach from Critical Linguistics in SFL framework In linguistics, discourse studies are commonly comprised within the Critical Discourse Analysis (CDA) tradition. While acknowledging the debt of critical linguistic analysis to CDA, this research suggests retaking the original Critical Linguistics (CL) enterprise (Fowler, 1996a; Hodge & Kress, 1993), and shares its demand of systematicity and of basing the analysis on a solid linguistic theory (Fowler, 1996b). The study analyses how psychiatric institutional discourse shapes Attention Deficit/Hyperactive Disorder (ADHD) in order to understand how it contributes to form a social identity for the diagnosed individuals. The research analyses the ADHD chapter of the Diagnostic and Statistical Manual of Mental Disorders (DSM-V) (APA, 2013), and is primarily based on Systemic Functional Linguistics (SFL) (Halliday & Matthiessen, 2004). SFL is taken as both the theoretical and methodological linguistic standpoint. The possibility of integrating SFL framework with other linguistic approaches constitutes one of its major assets for discourse studies. The results show that the prototypical ADHD target is depicted as a querulous elementary school-aged white boy. In providing the orthodox description of all categorized mental disorders, DSM also establishes the standards all individuals have to meet to be sane. Virtanen Mikko T. Functions of storytelling in popular science books One distinctive feature of modern popular science writing is the fusion of entertaining storytelling and serious discussion of a scientific topic. The rhetorical power of storytelling, with its pros and cons, has been widely discussed in science studies (e.g. Dahlstrom 2014) and in writing guides (e.g. Olson 2015). However, there have been very few empirical, discourse analytic studies on the actual uses of storytelling in science writing. Especially studies on the genres of popularization are scarce. This paper deals with the functions of storytelling in Finnish popular science books written by research scholars. I approach the popular science book as a complex genre that takes advantage of more elementary genresincluding story genres such as anecdote and exemplumand puts them to the service of science popularization. Firstly, I examine the sequential functions of storytelling: what are the functions of storytelling vis--vis the functions of the adjacent text? Secondly, I examine how authors adopt a stance towards the events they report on and, in turn, what kind of response they anticipate from the intended audience. Following Martin and Rose (2008), I consider stories as key resources for enacting solidarity between the discourse participants and for maintaining and shaping social norms and values. The framework for the study is dialogically-oriented linguistic discourse analysis which focuses on the linguistic microanalysis of dialogical phenomena in and between texts (cf. Makkonen-Craig 2014; Virtanen 2015). Additionally, my approach is related to Conversation Analysis in that the focus is on the dynamic unfolding of the story in its sequential context. Way Lyndon The potential and limits of political discourse in music performance Relations between popular music and political discourses are fraught with uncertainty, with views ranging from the highly optimistic to views which are far more limited. It is an under-examined area in discourse analysis, though there are notable exceptions (van Leeuwen 1999; Machin 2010; Way and McKerrell 2017). Here, I extend this area of research by considering the limits and potential of musical performance in articulating political discourses, leaning on Multimodal Discourse Analysis and musicology. This presentation examines a concert which was attended by 50,000 fans and boasts over 3,500,000 Youtube hits by the politically active band Grup Yorum. I analyse how the concert multimodally articulates political discourses closely associated with the band, such as Kurdish rights, workers rights and the injustices of unbridled capitalism. It is not just lyrics, musical sounds and visuals which are used, but speeches between songs, guests, song selection and dance. However, this close examination also reveals how the band and the concert lean heavily on a brand of Marxism which many feel undermines the democratic potential of its message. It is in this detailed multimodal analysis that I unearth both the democratic potential of politically engaged bands and their concerts, but also their political limits. Wieners Sarah & Susanne Weber Analyzing Institutional Talk The potential of Videography for Organizational Discourse Analysis The suggested presentation aims at reflecting upon the methodology and methods, how to apply videography for institutional discourse analysis. What are the methodological implications of organizational discourse perspectives for methodizing organizational videography? What are methodical consequences and technical necessities, in order to realize a discourse oriented organizational videography? The methodological and methodical reflections will be exemplified within the context of our current research project Excellence and Gender: Universities at the crossroad, funded by the ministry for research of the State of Hesse, Germany. Our research project aims at analyzing two dominant discourses of gender equality and excellence in academic organizations at their points of encounter which we find in the discourse on young researchers and young academics. Following Foucaults methodology, videography will be used in order to analyze institutional talk and discoursive positionings of institutional representatives. Like this, we expect to follow the surfaces of emergence (Foucault 1969) of a discourse, to be analyzed in the organizational discoursive space. Since the so called pictorial turn, the potential of image analysis (Fegter 2012, Renggli 2006) as well as ethnography (Macgilchrist, Ott, Langer 2014) have already been discussed and fructified for discourse analysis. Though video analysis saw a rise in use and reflection since the 1980, the potential of videography has predominantly been discussed for praxeological methodologies (Bohnsack 2010) as well as for ethnomethodology and conversation analysis (Goodwin 1981). In the presentation we will draw from the so far offered methods for analyzing videos and discuss their potentials for an organizational discourse analysis, adressing the interpretations, statements and positionings of institutional representatives. Weightman Elizabeth Reflexive psychoanalytic discourse research into the containment of mental disturbance in an NHS Trust The research that is the basis of this presentation was an investigation into the discourse used by staff in an NHS institution. It investigated the way in which staff, from a variety of professions and working in senior and junior roles in the NHS, responded to the assessment of a person diagnosed with personality disorder. The research method, psychoanalytic discourse analysis, used the psychoanalytic concepts of transference and countertransference, projections and dreams as well as the discourse analysis concepts of positioning, stance and intertextuality. In this presentation, there is a summary of recent approaches to research and psychoanalysis and of the background to, and development of, psychoanalytic discourse analysis, discursive psychology and reflexivity. Examples are given from the research to show how the different aspects of the research method: psychoanalytic discourse analysis and psychoanalytic reflexivity can be brought together to enhance findings. This reflexive psychoanalytic discourse analysis is a way of undertaking research which uses an established social science method combined with an experiential psychoanalytic approach. The conclusions show how discourse within an institution can be used to avoid the containment of mental disturbance and re-inforce a position of power of staff over people who use mental health services. Wonseok Kim A Critical Look at the Discourse of Educational Neutrality: De/Politicisation of Education in South Korea, 1987 to the Present The notion of educational neutrality is polemical in theory as well as in practice. Some liberal scholars argue that educational neutrality, as a means to justify educational decisions among conflicting beliefs and values, is desirable (Waldren, 2011). Conversely, within the critical sociology of education, it is a widely held view that education is inextricably intertwined with a number of socio-political factors, and thus there is no such thing as a neutral educational process (Shaull, 2005: 34). To date, however, very little attention has been paid to the fact that educational neutrality has its application in real situations (Crittenden, 1980: 8). In South Korea particularly, there has been a steady proliferation of discourses regarding educational neutrality since the 1987 democratisation. In this article, drawing on Critical Discourse Analysis and Michel Foucaults work on power, I analyse one conservative newspapers editorials with regards to educational neutrality from 1987 to the present. The most obvious finding to emerge from this study is that the discourse of educational neutrality serves to de-politicise education particularly in the context of the South Korean War-Politics (Kim, 2013). Wrblewska Marta Natalia What kind of creatures have we become? Academic technologies of the self in the context of REF 2014 and the Impact Agenda The introduction of impact as an element of assessing academic work is a major change in the way scientists (and evaluators) construct and conceptualize the value of research. The biggest system of research impact evaluation introduced to date is the British Impact Agenda. My research focuses on the effect of this development on the way academics conceive of the value of research and their own role in society. I take a constructionist approach in assuming that the 'daily activities of working scientists lead to the construction of scientific facts' (Latour & Woolgar, 1986, p. 40) and condition the construction of academic values. I use discourse analysis to analyze empirical textual data case studies submitted by British linguists to REF 2014 (no H" 100) and interviews with their authors (n H" 20). While it has been argued that  impact is simply another addition to the array of new-managerial practices (Sayer, 2015), I prefer to conceptualise its emergence and existence in terms of Foucauldian 'technologies of the self'. In my approach academic subjects are not passive recipients of government policies, but active agents involved in accepting, rejecting and negotiating them on a local level. I trace the ways academics interact with the notion of 'impact' redefining it in the context of their own disciplines and individual careers. At the same time, I observe how they seem to revisit their own role as researchers in the changing landscape of academia. Yanagida Ryogo (Im)politeness and Three Forms of Capital Drawing on the Bourdieuan concepts of three capitals (Bourdieu 1991, Bourdieu and Wacquant 1992), this paper proposes a theoretical framework to analyse various (im)politeness phenomena: 1) (Im)politeness to accumulate social capital When engaged in relational work (Locher and Watts 2005) with others, one more or less calculates profits potentially gained from the relation(ship)s (see for example Lin 2001). While politeness performances can be grasped to be investments to seek for the potential profits, impoliteness performances such as discrimination or hate speech to restrict or prohibit others to access resources derived from the relation(ship)s and therefore to protect ones privilege. 2) (Im)politeness to accumulate symbolic capital When interacting with others, one is also keen on gain and loss resulting from impression of oneself one would give to others, in short ones demeanor (Goffman 1967). Note that pursing a profit derived from social capital can conflict with pursing that from symbolic capital (Ones complimenting others with high expectation for a return could result in ones evaluation of being shameless by others). One needs to manage to balance and maximise both of the profits in the course of an interaction. 3) (Im)politeness as linguistic capital (as one form of cultural capital) Linguistic and discoursal resources one can draw on in relational work with others are unequally distributed in a society. As evaluations of linguistic (im)politeness can differ from one community of practice to another, it would be less probable that one successfully builds up a relation(ship) with others who occupy significantly different social positions. Such different amounts of linguistic or cultural capital among interactants partially explain if one can succeeds in accumulating social capital and/or symbolic capital mentioned above through interactions. Integrating sociological perspectives into discourse studies, this paper proposes a more comprehensive framework to analyse (im)polite phenomena. Yip Adrian Online representations of female and male tennis players: Content analysis and critical discourse analysis as complementary methodologies Education of students with special educational needs in public institutions is both a challenge for the education system and teachers working in kindergartens and schools. My presentation shows whether and to what extent the paradigmatic changes, that occur in pedagogical discourse of special educational needs children, are reflected in the official pedagogical discourse (educational law and school documents). Furthermore, which features of the latest regulation on the provision and organization of psychological and pedagogical help can be applied to the obsolete paradigms, whether and which of them proclaim progressivism and the modern attitude of legislators. Zamri Norazrin The good mother Expectations versus realities: Discursive identity construction among Malaysian new mothers One of the many questions that plagues many new mothers is am I a good mother?, and answers are becoming more complex with the current social media boom and often go beyond individual identities. This research aims to explore what is considered to be a good mother in the context of Malaysia, and how mothers relate to prevalent discourses of (good) motherhood when constructing their identities. This qualitative study draws on Critical Discourse Analysis (CDA) three-dimensional view of discourse (Fairclough, 1989) and Bucholtz and Halls (2005) five sociocultural linguistic principles of identity construction. 19 mothers with children under five years were interviewed about their experiences as new mothers, and their Facebook and/or Instagram posts were analysed over a period of six months. These mothers largely fall into three categories: stay-at-home, working-at-home or working mothers. Findings show that there is incongruence between the participants ideas about a good mother and their own actual mothering practices. The identities constructed and negotiated by the new mothers in the interviews and on Facebook and/or Instagram are complex and respond to wider societal ideologies about socio-cultural and religious aspects of the role of mother in Malaysia. Many new mothers are constantly facing multifaceted identity struggles when trying to combine the various roles associated with being a good mother and their underlying ideologies. Zapf Holger Tunisian intellectuals after the revolution: The hegemonic project of anti-Islamism When Ben Ali had left Tunisia on January 14, 2011 after facing massive protests, state repression of oppositional forces decreased rapidly and allowed political Islam in its various facets to return into the public. Only nine months later, the Islamist Ennahdha party won the first free elections and gained a relative majority of seats in the new National Constituent Assembly. In this situation, the modernist elite of the country started to pursue a hegemonic project of discursive anti-islamism, trying to delegitimize their Islamist opponents and forcing them to moderate their demands. This paper analyzes the structure of anti-islamist discourse primarily in terms of the application of a logic of difference vs. a logic of equivalence. For material, it draws on articles written by public intellectuals i.e. mainly university professors and book authors that were published in major modernist newspapers in French and Arabic. It compares different periods the initial phase after the election (January 2012), the highly conflictual month of August 2012, the period of forcing Ennahdha into a dialogue with its opponents in August 2013, and the time of the reconciliation between Ennahdha and its modernist counterpart, Nidaa Tounes. Zapletalov Gabriela MOOCs as digital ecologies: participation frameworks and knowledge construction in e-learning discussion fora The paper reports on a study of the genre which has evolved in higher education in response to new communication technologies: massive open online courses (MOOCs) are new-media Internet-based teaching programmes aimed to instruct thousands of students simultaneously and referred to as large-scale pedagogy using the strategies of social-networking websites. MOOCs are viewed as intelligent (self-) tutoring systems in which learning is an integral aspect of situated social practices and which enhance socially distributed knowledge. The degree and intensity of engagement in social practice is approached via the concept of legitimate peripheral participation (Lave & Wenger) which is implicated in MOOCs as a type of socially structured landscape involving relations of power between participants. Drawing on socio-pragmatic concepts of interaction and computer-mediated discourse analysis of textual participation in social media (Androutsopoulos, Dynel), the paper sets out to identify main types of participatory frameworks (student/mentor/lead educator) which reflect the hierarchy between participants in a corpus of MOOCs question-driven discussion fora (hosted by Coursera and FutureLearn networks), and then proceeds to explore how the type of activity and the level of participatory contact contribute to the construction and promotion of new knowledge in the discourse. Zappettini Franco Power to the people? Mediatizing populist ideologies in the Brexit campaign This paper focuses on the rhetorical use of (the) people in the context of Brexit by examining a dataset of articles and opinion columns published in a corpus of British tabloids and broadsheets. Unpacking the representations of social actors and events and the semantic relations constructed around the people, my analysis will suggest that populist ideologies circulating in the public sphere and echoed in the media provided the dominant discursive frame that legitimised the referendum in/out binary as the choice of/for the people. I will draw attention to the methodological and theoretical challenges posed by the semantic openness of the term the people (in English even more than other languages) which is frequently invoked in populist discourses as a floating signifier. I will suggest that to make sense of political struggles such as Brexit it is crucial to analyse the discursive chains of equivalence (Laclau, 1994) through which collective identities (e.g. English, British, European, the migrants, the left behind and the elite) are mobilised and antagonised in the media discourses and how these contribute to the construction and subjectivation of distinct demoi. Zezulka Kelli Power, uncertainty and proximity: Person deixis and the language of theatre production In this paper, using three examples from my recent fieldwork, I examine the use of person deixis in a very specific workplace setting: a technical rehearsal of a production at a regional producing theatre. In theatre technical rehearsals, deictics can be especially useful as the majority of conversations take place on headsets, with speakers in different parts of the auditorium and not always able to converse face to face. Even if speakers are seated next to each other, their gaze is often fixed on the performance area (or sometimes an ancillary area) rather than their fellow interlocutor(s). The linguistic pointing function of deictics helps collaborators communicate efficiently in conjunction with the presence of this shared visual space. Additionally, deixis also helps to communicate other qualities regarding the speakers relationship to their addressee. By closely examining uses of person deixis particularly those in which an unexpected pronoun is used (in this case, we instead of you) and the context in which they appear, it is possible to draw inferences regarding the subtle underlying issues of power and how collaborators navigate an ever-shifting creative hierarchy during the production process. 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