Model Mayhem
Sophie Emeny
I am an undergraduate entering my third year, pursuing a BA (Hons) in Media and Creative Industries. Last summer I worked as a Marketing Intern for the international model and talent agency BRIDGE. Inspired by my experiences, I developed a fashion and modelling industry board game as part of the Serious Tabletop Game Design and Development module at IATL.
- Sophie Emeny
About the Project
The fashion industry, valued at 拢26 billion and encompassing 800,000 jobs, is the UK's largest creative industry (British Council, 2016). Paradoxically, the absence of educational serious games tailored to creative industries students persists. Model Mayhem: Europe tries to address this gap, as a fashion simulation and strategy game designed for higher education. It teaches students both technical knowledge and interpersonal skills for a career in the creative industries.
- Sophie Emeny