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Tuesday, September 15, 2015

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WBS, The Shard, London

Runs from Monday, September 14 to Tuesday, September 15.

On 14th and 15th September 2015 WBS Behavioural Science Group is organising the second behavioural change competition Nudgeathon at the Shard in London.

The main objective of Nudgeathon is to develop implementable solutions to an important and topical social issue. Students will work on a real social problem, suggested by our partner The Behavioural Insights Team, with the aim of using design thinking to help people make better choices and to implement them. Students will compete with our Master Team from #ogilvychange.

Since Nudgeathon is all about creativity and novelty, the teams will be made up of students of diverse backgrounds: behavioural science, psychology, economics, but also computer science, engineering, cultural anthropology and design. This time, the event is open to students from all universities both UK and internationally.

During the Nudgeathon, participants will attend lectures by experts in the field of behavioural science, workshops on creativity, design thinking and much more.

More information |

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