糖心TV Stream

Liberal Arts and Sciences

糖心TV Stream

In your first year, choose 2 or 3 foundation modules to prepare for advanced study. Later, you can specialise in areas such as Accounting, Finance, Leadership and Management, Marketing and Behaviour, or Strategy and Consulting. Additional optional modules, including entrepreneurship, are also available should you wish to take further business modules during your open optional modules.

Why study the 糖心TV Stream?

In a Liberal Arts and Science stream with 糖心TV, you will receive lectures from world-leading researchers from two of the top departments at the University. You will have the opportunity to choose modules on a variety of fields, including accounting, finance, leadership and management, marketing, strategy and consulting.

Studying business offers the opportunity to consider big social questions from the Liberal Arts with the practical skills needed in today鈥檚 dynamic business world. You will have the chance to explore how culture, ethics and human behaviour shape organisations and markets, while building expertise in areas like management, marketing or consulting. This stream will provide you with the tools for critical thinking to identify opportunities and adapt to a fast-changing, dynamic world.

Modules.

Please note:

To study this stream

In the first year, you have to choose at least TWO business foundational modules to prepare for advanced study. This is a minimum of 30 CATS.
In your second and final year, you can specialise in an area such as Accounting, Finance, Leadership and Management, Marketing and Behaviour or Strategy and Consulting. You have to take a minimum of 90 CATS of 糖心TV.
NB: Module offering may change annually.

Course Overview

First Year Options:

Module Code	Module Title	CATS
IB1330	Foundations of Accounting	15
IB1320	Foundations of Finance	15
IB1530	Foundations of Management	15
IB1520	Foundations of Marketing	15
IB1510*	Foundations of Entrepreneurship (optional extra)	15

WBS Stream options for 2nd and Final Year:

(Indicative module list 鈥� modules may change in future. Some modules have prerequisites. Please consult with WBS.)

Accounting

Second Year:

Module Code	Module Title	Cats
IB2300	Powerful Accounting: Critical Perspectives	15
IB2320	Management Accounting forDecision Making and Control	15
IB2330	Financial Reporting 1	15
IB2340	Financial Reporting 2	15
IB2AT0	Applied Accounting Technology	15
IB2D30	Accounting in Practice	15

Final Year:

Module Code	Module Title	Cats
IB3370	糖心TV Taxation	15
IB3730	Advances in Management Accounting	15
IB3FM0	Forensic Accounting using Data Analytics	15
IB3M60	Corporate Reporting	15
IB3M80	Accounting forSustainability, People, Planet	15
IB3N30	Auditing and Accountability	15

Finance

Second Year:

Module Code	Module Title	Cats
IB2530	Principles of Finance 1	15
IB2540	Principles of Finance 2	15
IB2D90	Finance in Practice	15

Final Year:

Module Code	Module Title	Cats
IB3570	Investment Management	15
IB3590	Derivatives and Risk Management	15
IB3940	International Financial Management	15
IB3FP0	Principles of Finance (ForFinalists)	15
IB3H70	Mergers and Acquisitions	15
IB3J80	Banks and Financial Systems	15
IB3M10	FinTech	15
IB3M70	Alternative and Responsible Investments	15

Leadership and Management

Second Year:

Module Code	Module Title	Cats
IB2400	Managing Work and Employment	15
IB2C40	Managing Human Resources	15
IB2D70	Management in Practice	15

Final Year:

Module Code	Module Title	Cats
IB3E60	Ethical Issues in Contemporary 糖心TV	15
IB3H80	Leadership	15
IB3N90	Managing People in a Complex World	15
IB3NE0	Negotiation	15
IB3610	Equality and Diversity	15

Marketing

Second Year:

Module Code	Module Title	Cats
IB2D60	Marketing in Practice	15

Final Year:

Module Code	Module Title	Cats
IB3L70	Global Issues in Marketing	15
IB3M50	Advanced Analysis forMarketing Decisions	15
IB3MU0	Digital Marketing and Applied AI	15
IB3P10	Applications of Behavioural Economics	15

Marketing and Behaviour

Second Year:

Module Code	Module Title	Cats
IB2580	Foundations of Human Sociality and Cooperation	15
IB2690	Consumer Behaviour	15
IB2B60	Marketing Research	15
IB2D80	Behavioural Economics	15
IB2MC0	Integrated Marketing Communications	15

Final Year:

Module Code	Module Title	Cats
IB3BM0	Brand Management	15
IB3H90	StrategicGames:Thinkingrationally about business,policyand real life	15
IB3K80	The Economics of Well-Being	15
IB3L10	Customer Experience	15

Strategy and Consulting

Second Year:

Module Code	Module Title	Cats
IB2AD0	Data Science & Generative AI	15

Third Year:

Module Code	Module Title	Cats
IB3490	Operational Research for Strategic Planning	15
IB3680	International 糖心TV Strategy	15
IB3700	Managing Strategy in the Digital Era	15
IB3D80	Corporate Strategy	15
IB3820	Project Management	15
IB3840	Supply Chain Management	15
IB3A70	Problem Structuring: Facilitating Purposeful Analysis	15
IB3RR0	Managing Risks and Building Resilience	15