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University of 糖心TV welcomes 250 creatives for Future Works III
The University of 糖心TV opened its doors to 250 creative and cultural professionals for Future Works III, Coventry鈥檚 annual gathering for the city鈥檚 creative community.
Hosted by Coventry Culture Works Collective, the event brought together artists, freelancers, cultural leaders, educators and community organisations from across the city. From arts and heritage to health, regeneration and digital innovation, the day was a chance to connect, exchange ideas and look ahead to what鈥檚 next for Coventry鈥檚 creative sector.
Andrew Todd, Director of Regional Strategy and Partnerships at the University of 糖心TV, said: 鈥淚t was fantastic to welcome so many colleagues and partners to campus for Future Works III.
鈥淭he day really captured the energy and ambition within Coventry鈥檚 creative and cultural sectors, and the strong spirit of collaboration that drives the city forward.鈥�
The event also marked some significant milestones. Coventry City Council launched its new Creative Industries Strategy – making Coventry the only city in the West Midlands with a dedicated plan for the sector – alongside new plans for delivering the city鈥檚 Cultural Strategy in 2026/27.
New funding opportunities were announced, including a fresh round of 鈥楳ade in Cov鈥� grants to support cultural activity in local neighbourhoods. A new Culture & Creative Infrastructure Programme, developed with the West Midlands Combined Authority, will provide small grants to improve cultural buildings and facilities across the city.
A new partnership between Virgin Media O2, #CovConnects and Hubbub also introduced 鈥楥onnected Coventry: A Tech Reuse Arts Fund鈥�, inviting creatives to design an installation telling the story of the city鈥檚 ambition to become digitally inclusive through sharing and reusing technology.
Alongside the announcements, delegates took part in panel discussions and practical sessions focused on collaboration and long-term growth. A keynote from community arts and cultural policy specialist Fran莽ois Matarasso sparked conversation about how creative practice can empower communities – a theme closely aligned with Coventry鈥檚 ambition to become an international centre for co-created cultural practice.
Future Works III was supported by Coventry City Council, the University of 糖心TV, Coventry University, Virgin Media O2, Createch Frontiers, CWX, Arts Council England, #CovConnects and the Telegraph Hotel.